Tuesday, December 21, 2010

COST CUT OR CARTELIZATION?

But the verdict on whether the deal will pay out or boomerang will take this year at least. Prof. Timothy Calkins, Clinical Professor of Marketing at the Kellog’s School of Management, tells 4Ps B&M from Northwestern, “I suspect this deal will have little impact on media spending budgets, at least in the short run. By working together the companies will try to stretch the planned spending. I suspect the individual business units at the companies won’t adjust spending levels until it is clear precisely how much there is in terms of savings. Companies are aggressively looking for ways to stretch marketing dollars and this is one promising approach. I suspect we will see more companies teaming up to negotiate with the major media companies, particularly if this venture delivers real benefits”

The deal’s specifics include that a team of executives from each company will review plans and priorities, concentrate on common areas of spending in media apart from their other supplies and negotiate purchases on behalf of both companies. But the media planning of the two companies would continue to be handled separately. There are rumours galore that the advertising agencies of the two companies might also face the brunt of this deal despite repeated statements by the two companies that advertising budgets and decisions will be handled solely by the respective companies as earlier.

But early signs that the new terrain for the brothers-in-arms would be treacherous are already appearing. Recent rumours suggest that big media companies like Turner, NBC, Conde Nast and Time Inc. have all rejected the proposal by the duo to jointly buy time and space at sharply discounted rates ranging up to 50%. The networks might just be right on this one. Omnicom, the parent advertising giant whose sister firms like TBWA and DDB are the agencies for PepsiCo and AB-InBev respectively also handles PepsiCo’s media buying through its media arm OMD. OMD handles more than $13 billion worth of media budgets for a plethora of big and small advertisers in the US. If the deal has to work, not only will OMD lose its bargaining clout with networks, networks themselves will be risking the ire of their other advertisers demanding similar rates. “This program will have the biggest impact on traditional media outlets such as network television and print. Since everyone understands how to evaluate these vehicles, it is an easy place to go after savings. The deal could have a big impact on events like the Super Bowl, since both companies have been Super Bowl advertisers over the years,” says Prof Calkins.

But the biggest issue that might just end this tryst between the giants sooner than later is the culture collision. Both Pepsi and Inbev come with legacy baggage, and that would be a bigger worry than actually making money out of the alliance. Come to think about it, when did a puritan aficionado of white beer ever allow itself to be mixed with Pepsi and sold as a new combo?

Anchal Gupta
For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Tuesday, November 30, 2010

Technology has become the USP of many players in the banking sector

Today, electronic banking refers to the use of technology that allows customers access to banking services electronically – whether it is to pay bills, transfer funds, view accounts or to obtain information and advices. It refers to the electronic services that are made available to the customers through phone, personal computer, television and the Internet. Customers can perform banking transactions such as balance enquiries, bill payments, transaction histories, and transfer of money between accounts, obtain quotes and submit equity option and mutual fund offers without having to step into the office on the branch. Payments can be made in India in the form of cash, cheque, demand drafts, credit cards, debit cards and also by means of giving electronic instructions to the banker who will make such a payment on behalf of his customers.

Given all that, technology is actually helping the banks to reduce transaction costs and improve efficiency. The Reserve Bank of India (RBI) as the central bank of the country has creditably been playing this developmental role and has taken several initiatives for a safe, secure, sound and efficient payment system under electronic banking, as these systems are used by individuals, banks, companies, governments, etc. to make payments to one another. In other words, anybody who has to make a payment to any one else can use one or the other form of payment system to make such a payment for which IT enabled channels create a platform.

Clearly, technology has become the Unique Selling Proposition of many players in the industry as it facilitates innovations in all functional management activities – accounting and finance, production and designing, marketing and customer management, research and development activities, and so on. All these innovations have helped the banks to provide seamless, cost effective and world class services to Indian consumers at the same time from Kargil to Kanyakumari and Kutch to Kohima.

Prashant Singh, Vice President & Country Head – FOS & Agency, Royal Sundaram Alliance Insurance Company


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, November 15, 2010

Haven’t we had enough of it?

It can’t be that Lalit Modi did not know what he was getting himself into when he wrote those historical tweets on the micro-blogging site, Twitter, on April 12, 2010, revealing the ownership pattern of Rendezvous Sports Group, the owner of the Kochi team. He also perhaps knowingly revealed the stake owned by Shashi Tharoor’s ‘close friend’ Sunanda Pushkar. After all the brouhaha created, the dagger is now hanging over Modi’s head. While Tharoor has already lost his ministerial post, the IT Department is now digging out the hidden skeletons in Modi’s closet. The BCCI too is orchestrating the ouster of Modi as the Chief of IPL. So after all the mud-slinging, what remains of brand IPL? The current season of IPL is scheduled to get over on April 25, with semi-finals starting from April 21. So, it is unlikely that the splash of the dirty linen wash will have any impact on the ongoing season. With consumer hysteria on a high, putting stakes on the winning teams, the TV viewership will gain firm grounds in the last four days of the series. And then again, the sponsors of Mumbai Indians, Deccan Chargers, Chennai Superkings & Royal Challengers (the semi-finalist teams) will under no circumstances withdraw their support. Therefore, to say that the current hullabaloo has, in anyway, impacted brand IPL in the eyes of cricket-lovers in this season is a fallacy. But what happens after the IPL season is over? Who helps us get over the post-IPL tamasha depression? Ladies, don’t worry, Indian Idol is just around the corner!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, November 01, 2010

JUVENILE SMOKE? NO MORE!

A US law, brought into force after 15 years, has banned the display of tobacco advertising to non adults. But the tobacco companies are not going to give ground so easily.

The law is yet another attempt in the world’s biggest tobacco products market to curtail the easily avoidable deterioration in health of coming generations. In 1964, the Surgeon General of the United States released a famous report that linked tobacco use with cancer and other diseases. This report led to laws requiring warning labels on tobacco products and restrictions on tobacco advertisements. In April 1970, US Congress passed the Public Health Cigarette Smoking Act banning advertising of cigarettes on television and radio. As such laws began to come into force, tobacco marketing became subtler, with sweets shaped like cigarettes put on the market, and a number of advertisements designed to appeal to children, resulting in increased exposure to and adoption of smoking among children. Then in 1998, the historic legal settlement between four major tobacco companies dubbed “Big Tobacco” and 46 US states, prohibited tobacco companies from selling tobacco products to children.

But, anti-smoking groups and public health organizations stand their ground and argue that tobacco companies, which spend $35 million on an average each day on marketing, have continued to direct advertising to teens and children in subtle ways. According to the Campaign for Tobacco-Free Kids, about 20 percent of high school students smoke. Children are a critical target population for anti-smoking efforts, with studies showing that 90 percent of smokers hooked on to it before they reached 18.

In fact, the secretary of Department of Health and Human Services, Kathleen Sebelius, recently stated in a press conference, “Every day, nearly 4,000 kids under 18 try their first cigarette and 1,000 kids under 18 become daily smokers”. The rules will “help our kids stay healthy by making it harder for tobacco companies to target them with harmful and addictive products”, says Sebelius. The retaliatory noises, however, have already begun.

In the first legal challenge to the new law, R.J. Reynolds Tobacco and Lorillard, the country’s second- and third-largest tobacco producers, argued that certain provisions violated their rights to free speech as per the First Amendment. The complaint was filed in Kentucky, the state with the highest number of adult smokers. The Kentucky court struck down a rule that would have limited advertising to black text sans graphics except in adult magazines or retail establishments open only to adults. The judge ruled that companies can use imagery and colors to communicate the purpose of the product and name of the producer. Such ruling allows, for example, Reynolds to continue use of a camel drawing in its advertising for Camel cigarettes.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, October 25, 2010

WHAT’S BUZZING THE BUZZ?!

The latest product and gadget launches that garnered the biggest brownie points with respect to the interest they generated in the market

SWATCH JAQUET DROZ

TECHNICAL SPECIFICATIONS:
• Minutes counter
• Price: Rs. 4,30,000/-
IT’S A WATCH; IT’S A SWATCH: Onyx as a stone has always been admired by expert dial-makers for ages. The magical allure of Onyx is captured by Jaquet Droz in the Grand Heure Minute Onyx for the first time. The minutes counter, off-centered at 9 o’clock and a bright gleam of steel add to the panache. Yet, it still boasts of the essential aesthetics in the product, and shows time too!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, October 18, 2010

BIG LEAGUE OR NO LEAGUE

Moving up the value chain has been an aspiration for Indian IT brands for quite sometime now. Now it may well be deemed an unavoidable necessity!

In the 2006-08 phase, Wipro, TCS, HCL and Infosys brought their BPO units into the parent company in order to go after deals with IT and BPO components (the same reason why TCS and Wipro picked up Citi’s assets). But as Sahni of IDC Asia Pacific says, “Indian IT SPs are not as competitive as their global counterparts for business consulting services. Indian IT SPs can provide advisory services as it links to IT operations and vertical specific solutions. However, in the true sense of business consulting i.e. People and Change Management, Corporate Strategy, Branding and Marketing, it doesn’t make sense for Indian IT SPs to enter that realm.” The best Indian IT firms can therefore do is to hire business consultants and leverage on their IT expertise. Two opportunities are hot property for Indian firms over the next few years in this regard. The first is the IFRS implementation, which is going to give them big business across major markets, barring the US (still continuing on GAAP). However, Europe, China, Japan, Australia et al, are gold mines in this regard, as some 60-70% of IFRS implementation is IT. The other big gold mine is intelligent ERP, the reason why HCL went all out to take over Axon.

Then there is the aspect of going deep into specific verticals. Financial services was a mainstay of major Indian IT companies till the recent recession taught them valuable lessons on the same. Now it has become important to diversify and Indian companies are adapting their models to cope. As an Indian IT analyst says, “In terms of deal innovation, Indian players are catching up with global leaders such as IBM and they are learning how to effectively use price innovation and business outcomes based models for winning contracts (eg TCS with Indian Passports Office). Creating a business model around this is complicated and a closely guarded ‘trade-secret’ as each vendor has their own pricing philosophy which is at the core of their sales and client engagement strategy.” Talent related to domain specialization is also getting increasingly sought after. Ravi Shankar, Senior VP and HR Head, India Operations, HCL, explains, “Domain-related specialisation is needed, for instance, in retail and banking (since the IT sector divides itself based on industry verticals). IT industry has always struggled to find domain specialisation.”

It is also important to gain larger deal sizes, in order to break the linear relationship between manpower and revenues. Chakraborti cites an example, “Not more than 3-4 companies are in fact billing more than $300 million deals. When deals become large, you don’t have to put an apple to apple kind of manpower addition. If 50 people are needed for a $30 million deal, that doesn’t mean you need 500 people for a $300 million deal. You may just have to put 150. So realisations are much better.”


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Saturday, October 16, 2010

THE CREATIVITY ABNORMALITY

Despite being populated with innumerous product categories, the Indian FMCG sector has invested dramatically in promoting creativity to ensure a distinct brand imagery that has broken the clutter

“How can FMCG product categories create a unique brand promise when they are promising the exact same thing to the consumers?” questions Neeta Walia, Director, Brand Talk. “But they can certainly communicate it differently so as to create a distinct brand image in the minds of the consumer,” she adds.

Most FMCG products are low-involvement products and are required by consumers on a day-to-day basis. The buying pattern is more habit-led as compared to high-involvement products whose purchase requires more research. And hence, within a 30-second spot on TV, the advertiser previously was more concerned about communicating the functional benefits of the product, which left a minimal scope for creativity and therefore led to a fatigue in advertising. However, since creating a unique brand promise was/is difficult (considering that most of the products in one category provide more or less similar functional benefits), advertisers since then have gone radically ahead and created unique brand imagery, in fact moving away from the actual qualities of the product.

Take the case of Tata Tea’s Jaago Re! campaign. The Indian tea market has been predominantly captured by HUL with its brands Brooke Bond, Red label, Taj Mahal and Taaza. In an endeavour to replace HUL from its leadership position in the tea category, Tata Tea launched a disruptive insight and generated the big idea in the form of ‘Jaago Re!’ deduced from a research of young Indians over their perception of ‘waking up’ – considering that tea is essentially a wake up drink. A breakthrough integrated communication strategy helped Tata Tea’s volume share grew by 2.5% over HUL’s entire tea portfolio with over 50% market share in each of its variants. A recent ad by Emami for Boroplus decided against using the cliched style of communicating soft and beautiful skin and instead cast men who fall short of words to describe the skin of women in their lives and metaphorically (by comparing the skin to flower petals) explain their emotions.

Re-positioning of products has also led to the creation of some creative masterpieces, the classic example being the re-positioning of Perfetti Van Melle India’s Happydent chewing gum. First launched as a teeth whitening chewing gum, the product positioning failed miserably as Indians could not accept the brand. The product was then re-launched and re-positioned with the breakthrough commercials such as the Photographer Flash and the Palace ads. The Happydent Palace ad went on to win EFFIES Gold in 2007. In fact, a cursory glance at the winners of EFFIES in the last 2-3 years reveals that FMCG product categories have invariably ruled the charts. In 2009, as many as 10 Consumer Products won EFFIES – the maximum in all other product categories.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India

Saturday, August 28, 2010

IIPM [ Live ] - IIPM Bhubaneshwar - Panel Discussion on the topic, “Advertising: Is it all about creativity or strategy”

On 10th July 2010, 4ps Club of IIPM Bhubaneshwar organized a Panel Discussion on the topic, “Advertising: Is it all about creativity or strategy”. The guests for the event were Mr. Prasanna Panda, Response Head- Indian Express, Mr. Debasish Sahu, Branch Manger- PPS Bhubaneshwar and Prof. Surya Das Mohapatra who played the role of moderator in the entire event.

Both the speakers had stressed on the core importance of the verticals of their respective industries. Mr. Prasanna Panda was very explicit and clear about his views on how an adjustable and practical balance has to be maintained when thinking of the success of an advertising campaign. Mr. Sahu of PPS was also very clear in explaining different attributes that influence the advertising industry. His clear distinction of strategy and creativity and how the combination of both the concepts has turned around the thinking in advertising industry was beautifully emphasized by him.

Students were delighted to be among the guests and thoroughly enjoyed the question and answer round. It was a real value addition for the young & dynamic future managers as they had got a 360 degree view of the Advertising Industry.

Friday, August 27, 2010

IIPM National News - Independence Day Celebrations at IIPM Lucknow

“At the stroke of midnight India will see a new dawn….” said Jawaharlal Nehru on the night of 14th August, 1947. Today we Indians celebrate that golden moment with the same unmatched enthusiasm that they did 63 years ago.

IIPM Lucknow joined the caravan of celebrations by hosting a function on 14th August 2010. The Students’ Council celebrated the Patriotic eve by participating in competitions like collage making and singing. The topic of Collage Making was “Swadeshi Marketing" and it was won by Vivek Pant and Khushboo Chatlani of PGP/SS/10-12.

Besides this, to get the feel of the day, everyone had adorned the tricolors wherein the most creatively dressed students won awards for their dresses which matched the theme. The selected people had to perform as per their preferences i.e. sing, or speak on something in relevance to Independence Day. Himanshu Singh of PGP/SS/10-12 bagged the title of Best Dressed Student.


Management School - IIPM - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ashim Mathur

Director Marketing, Microsoft EDD India

He leads the hard part of Microsoft (literally!!!). Ashim Mathur is the man in charge of driving the business of Microsoft Xbox 360 and the input devices division. Besides that, he is also bringing out detailed strategies for Microsoft at the retail and the shopfront level. Under his leadership, the Xbox has attained significant traction via a slew of launches marketing campaigns and online initiatives. Even the hardware devices are attracting consumer preference despite being priced at some premium in a largely commoditised market. At the front end, Mathur is extremely positive with respect to the increase in usage of genuine Microsoft Office software, from nearly 0% to around 20%.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!


For Exclusive Footage by Sunday Indian Click Here


Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

Don’t trust the Indian Media!


IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Amit Syngle

VP, Sales & Marketing, Asian Paints

Amit Syngle has added even brighter colours to the Asian Paints stable ever since he took over the reigns as VP, Sales and Marketing in 2008. Asian Paints won the Web Marketing Association’s Web Award 2008 for outstanding achievement in web development in the Consumer Goods Standard of Excellence category. The high point has been the launch of the signature store ‘Colour with Asian Paints’ in Mumbai to give the consumers an experience into diverse colour themes and ranges. Similarly, he has spearheaded the recent Apex Ultima campaign targeted at high end users. Thus, Syngle continues to ensure that A-Paints (as it’s called in the circles) continues to shine brightly in its flock.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 25, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

A. S. Mehta

Director – Marketing, JK Tyres

It was when an Army officer contacted the company asking for a replacement of a tyre that he claimed to be a defective piece. However, when we started doing the investigation, it was found that it wasn’t a defect; rather it was because of an external injury. But we decided to replace the tyre and it was decided that we will replace a tyre immediately if a complaint comes from an Army officer with no question being asked. It is a particular moment that I feel is very close to my heart as at JK Tyres, it is our small tribute to the Nation.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Tuesday, August 24, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Hitesh Oberoi

Director & COO, naukri.com

The most memorable marketing moment for us has to be definitely the launch of “Hari Sadu” campaign who with time became synonymous with rude, ill-tempered bosses. It was the turning point for Naukri.com, as it not only took us to a next level, but also gave a strong brand recall which is quite evident till today. The character and campaign got such a wonderful response that our job-search portal, which initially positioned itself as the complete and final solution to all with Sadu-like boss, has again relaunched the character for more fun, now when jobs are back!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Rahul Agarwal

Executive Director – WW IMC and Marketing Services, Lenovo

The day we kicked off the global marketing hub in Bangalore for Lenovo worldwide, June 1, 2007 would perhaps be the highpoint of my career, symbolically. It was a pioneering model; no one before has had the vision to this level of marketing at a global level, which could cover not only strategy but also execution. We manage marketing communications for over 50 countries and meet their needs right from a product brochure to TVCs. We make global campaigns, but we also try to localize them. We also do market research, analytics; launch management and competition analysis at a global level. Our objective now is to further sharpen and perfect this model. The challenge always is how to strike the right balance between global consistency and local relevance.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Saturday, August 21, 2010

MOVEMENT FROM MASS MEDIA TO SOCIAL MEDIA

Social Media has become the highlight for marketers using Digital Media. While TV took 13 years to reach 50 million users, it has taken the Internet only 4 years.

‘Ignition’ is the first Digital Media Internship Program to be launched, which focuses on rigorous on-the-job training and handling real projects, which will enable interns to fit into any digital agency or a marketing role from the time they graduate.

It is designed to evolve professionals for the digital world. It is the perfect platform for graduates and young professionals pursuing a career in the online industry that will also aim at honing their skills to prepare them for being part of the industry. ‘Ignition’ is a ten month program, where in the first three months the interns will work with various online divisions, which will include creative, web development, client servicing, business development, strategy, search marketing, social media optimisation & online media. The next six months, the interns choose their area of specialisation in client servicing, search and social marketing or online media and work on live projects. The last month is dedicated towards gearing up for placements, where the most interesting and promising aspect about the programme is the guaranteed job in leading online agencies and companies.

The entire program is also certified by the IAMAI – The Internet and Mobile Association of India, and interns will receive a joint certification from Ignition and IAMAI at the end of the program.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Friday, August 20, 2010

Will India really be Incredible this year?

With three blockbuster events unfolding in 2010, the Indian hospitality & tourism sector is the catchphrase for the world for this year. Marketers have to ensure that they milk this opportunity to unleash fast paced, sustainable growth

NET BOOKING

INTERNET TO THE RESCUE

According to IRCTC data, Online Travel portals have grown by 20% irrespective of the fact that the travel and tourism industry didn’t see any growth last year. By cashing in on business travellers, the Online Travel Agencies (OTAs) prevented major setbacks in 2009. And with the economy bouncing back, players have huge expectations from 2010. The OTA fraternity believes that the volume of consumers switching over to online tools for their travel related buying is proliferating every year. So can we catch up with world’s largest online travel market – US? “Not really, but the ‘offline to online shift’ has been the fastest ever in the Indian market, with over 40% growth,” answers Deep Kalra, Founder & CEO of MakeMyTrip.com. The company is extrapolating a growth of 25% this year. New kids are also scrambling to beef up their presence. One such player is Travelocity, which is aiming for a growth of 20% during the Kumbh Mela and Commonwealth Games. In the same league, Cleartrip has seen the first profitable month in January 2010. And Ezeego1is enhancing its product offerings by offering more value added product to corporate travellers.

TRAVEL ACCESSORIES

TO KEEP YOU COMPANY

“We would be rolling out a new collection during the summers and it’s not because of Commonwealth Games, but we are expecting a major growth this year as the travel sector is going to boom,” announces Subrata Dutta, COO, Samsonite South Asia.

As the travel buzz gains momentum in the course of the year, travel accessory manufacturers are expectedly seeing a wonderful opportunity to crank up those sales targets. Samsonite is planning to roll out its collection and has set aside a portion of its advertising budget to promote these products. Samsonite is not an exception; with recession finally bidding adieu and travel & tourism showing a sunny signal, many travel accessory companies are readying themselves to cash in on this opportunity.

Starting from sports brands to glares, from global giants to desi brands; all are in a spree to bank in on the travel quotient of Indian consumer. “It’s not always the travel quotient, summer is also another reason and our merchandise is for summer travels,” says Rajiv Mehta, CEO of Puma Sports India Pvt Ltd. From cargos to ruck-shacks, Puma is bringing out a range of products and the German headquarters has even given instructions to promote these products specifically to the tourists traveling during Commonwealth Games. In the same league, VIP Industries, whose growth plans was affected during last year’s slowdown, is now gearing up with its new luggage collection and to sharpen its edge of plastic moulded suitcases, the company is enhancing the same product portfolio with vibrant colours. Ray Ban does not have specific plans for the summer time but for travellers they are coming out with a sales promotion offer during April. Even if they do not convert to immediate numbers, the games will provide invaluable visibility for firms who are targeting the Indian market.

Neha Saraiya and Angshuman Paul
For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, August 19, 2010

WHAT’S BUZZING THE BUZZ?!

Be it handycams, mobile phones, laptops or the latest hot wheels, all of them created enough waves in the Indian market in the last fortnight.

Samsung B5722

Next is Here: Samsung has added a new phone to its series of new launches. Samsung B5722 is a phone with the Dual SIM-Touch Screen technology. It provides the user with an advantage of using 2 SIM cards along with the touch screen technology. The phone offers a 2.8” touch screen display, 8 GB expandable memory, 13.4 hours of talk time and a brilliant 3D sound output.

TECHNICAL SPECIFICATIONS:

Dual SIM- Touch Screen
3D Sound Output
3MP Camera
13.4 Hours Talk Time
Price: Rs. 11,680


TRANSCEND PF830

Cheerful Memories: Transcend has launched a digital photo frame which displays digital photos with the same sharpness and rich colours as the high quality prints provide. It has a 2GB of internal memory and supports almost all types of memory cards and storage devices. The PF830 has 8’’ digital LCD panel with 800x600 resolution and 4:3 aspect ratio which allows minimal distortion of your digital images.

TECHNICAL SPECIFICATIONS:

2GB Internal Memory
8’’ digital LCD panel
800x600 resolution
Price: Rs. 8,000


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 18, 2010

CAN YOU HEAR ME?

As many as 16 players vying for the attention of consumers in a market, how can anyone get noticed? Ask Indian telecom service providers and they will tell you how…

“There is no hour of waking life in which we are not besought, incited, or commanded to buy something of somebody.” Sound familiar? Samuel Hopkins Adams, the famous advertising expert of his time, had made this remark in 1909, an era when advertising and marketing was still in its uncluttered infancy. More than 100 years have passed, but the statement seems as relevant as it was then. In fact, as clutter turns out to be the great media boogeyman of our time (as Marc E. Babei, Forbes.com’s marketing columnist puts it) and marketers its puppets, the significance of this statement has only increased manifolds with question remaining the same: How to get a hearing amidst the entire hubbub? And this holds true even for the Indian telecom industry whose growth story has said to have defied the fundamental rules of the game!

The reason as to why we can say that with élan is based on the fact that as of today there are as many as 16 players (including brands like Airtel, RCOM, Vodafone, Idea Cellular, Tata Indicom, Aircel, Uninor and Tata DOCOMO) in the Indian telecom arena vying to catch the attention of the subscribers, but with very little differentiation, both in terms of product offerings and services. This wouldn’t have been a big problem for these players if everything would have remained the same as it is now. But with mobile number portability (MNP) making its way to the Indian telecom arena anytime soon, it would become imperative for these players to have a strong brand aura so that they can not only lure new customers, but at the same time remain connected with their existing customers. “Surely MNP will be an advantage to all, operators and customers alike. However, only those brands that deliver superior mobility experience to customers and create a strong brand connect will be able to sustain the initial benefits derived from MNP,” says Allan Bonke, Executive Vice President, Delhi Hub, Uninor. Indeed true! But then, there lies the challenge: With as many as 16 players vying for the attention of consumers, how can anyone get noticed?


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎