Social Media has become the highlight for marketers using Digital Media. While TV took 13 years to reach 50 million users, it has taken the Internet only 4 years.
‘Ignition’ is the first Digital Media Internship Program to be launched, which focuses on rigorous on-the-job training and handling real projects, which will enable interns to fit into any digital agency or a marketing role from the time they graduate.
It is designed to evolve professionals for the digital world. It is the perfect platform for graduates and young professionals pursuing a career in the online industry that will also aim at honing their skills to prepare them for being part of the industry. ‘Ignition’ is a ten month program, where in the first three months the interns will work with various online divisions, which will include creative, web development, client servicing, business development, strategy, search marketing, social media optimisation & online media. The next six months, the interns choose their area of specialisation in client servicing, search and social marketing or online media and work on live projects. The last month is dedicated towards gearing up for placements, where the most interesting and promising aspect about the programme is the guaranteed job in leading online agencies and companies.
The entire program is also certified by the IAMAI – The Internet and Mobile Association of India, and interns will receive a joint certification from Ignition and IAMAI at the end of the program.
‘Ignition’ is the first Digital Media Internship Program to be launched, which focuses on rigorous on-the-job training and handling real projects, which will enable interns to fit into any digital agency or a marketing role from the time they graduate.
It is designed to evolve professionals for the digital world. It is the perfect platform for graduates and young professionals pursuing a career in the online industry that will also aim at honing their skills to prepare them for being part of the industry. ‘Ignition’ is a ten month program, where in the first three months the interns will work with various online divisions, which will include creative, web development, client servicing, business development, strategy, search marketing, social media optimisation & online media. The next six months, the interns choose their area of specialisation in client servicing, search and social marketing or online media and work on live projects. The last month is dedicated towards gearing up for placements, where the most interesting and promising aspect about the programme is the guaranteed job in leading online agencies and companies.
The entire program is also certified by the IAMAI – The Internet and Mobile Association of India, and interns will receive a joint certification from Ignition and IAMAI at the end of the program.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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