Thursday, July 31, 2008

Investee: MCX

Investment Value: $160 mn

Joseph Massey- DMD, MCX told 4Ps B&M, “The investments by global financial services majors like the Citi Group and Merrill Lynch signify the confidence that foreign investors are demonstrating in the ongoing reforms in the country’s economy in general and in the commodity futures markets in particular, as well as in the potential of the Indian commodity market. These investments also demonstrate the global phenomenon of consolidation and collaboration in market place to ensure presence in all important markets and time zones. As India integrates with rest of the world, post convertibility of currency, we feel these collaborations could encourage greater inboard and outbound business to the advantage of both countries and markets. The FTIL Group plans to invest the proceeds from the sale in organic and other growth opportunities including the development of the Exchange infrastructure and greenfield ventures such as National Spot Exchange, an electronic spot trading market, and National Bulk Handling Corporation, which offers warehousing and procurement services, thus strengthening the entire commodity eco-system.”

It was a deal which saw Financial Technologies, the Promoters of Multi Commodity Exchange (MCX), dispose off 15% stake in the exchange. The sale was done by India’s largest commodity bourse to institutions like Citigroup, Merrill Lynch, et al for a sum total of $160 million. Recently, another 9.55% stake in the exchange was sold (for Rs.470 crores) to ICICI Ventures, IL&FS and Kotak, with each getting 3.55%, 5% and 1%, respectively. The company has also sold stake to NYSE EURONEXT lately and is expecting to leverage best exchange practices and global know-how. There are plans like creating and strengthening a ‘pan-India commodity eco system’ too, which needs further development of exchange infrastructure.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, July 30, 2008

A whole new world of cinema

There’s another cause for concern. Time spent per week by an individual on an English movie channel is witnessing a declining trend. As per TAM data, Star Movies witnessed its share drop from 5.9 minutes each week in 2006 to 4.91 minutes each week in 2007. Plus there has been no increase in ad revenues for these channels in the year 2007. If such is the case with traditional English movie channels, wonder how a foreign language movies channel would fare at the hands of both viewers and advertisers?

Having said that, it does seem a tad too premature to talk about the success of these two channels. Being a paid channel, World Movies has seen advertisers flocking from day one. Even then it would be interesting to watch the kind of ratings these channels would eventually fetch. So the next time you wanna catch a late night flick, drooling over a tub of popcorn, remember that you always have the option of ‘world cinema’ at your disposal.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus


Tuesday, July 29, 2008

He always said.... “I’m damn good at business”

Amitabh Bachchan was the last Bollywood superstar who tried to cash in on his star status to build a business empire. King Khan is trying to move much beyond that! By ADITI PRASAD

Late in the 1980s, he burst upon the scene as a gawking teenager in the serial Fauji. Most girls and women loved him; as did some men. Then he arrived in Bollywood as the character Raju who becomes a gentleman – losing his soul for money and greed before redeeming himself. Then he was the successful tycoon in Kabhi Khushi Kabhi Gam. Reel life often mirrors real life, and fantasies often come true. And so you have superstar Shah Rukh Khan in a new role – a can do and aggressive entrepreneur who has global ambitions.

Who would have known that behind the carelessly crafted façade of an entertainer who takes dancing at weddings in his stride, lies the limitless energy and entrepreneurial fire that perhaps only a very few in a million possess. A multi-million dollar deal with the Indian Premier League (IPL), a stake in BAG Films’ entertainment foray, a place on the board of Jet Airways, besides his billion dollar ambitions with Red Chillies Entertainment and VFX, SRK has certainly hedged his bets in the cyclical Hindi film industry.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 28, 2008

THE CURSE FOR THE INDIAN MOVIE INDUSTRY

In other words, how you’ve been had big time!

“Gentlemen, milady, you will always remember this as the day that you almost caught Captain Jack Sparrow...” This statement of Johnny Depp in the spectacular classic Pirates of the Caribbean summarises the predicament of the Indian movie industry. Various strategies to fight piracy till date, which started on a great note, have progressed on desperation and finally concluded by sadly accepting inevitable defeat. Movie pirates have brilliantly innovated to out-beat each tactical move by the industry. How rolls the dice now?

One atypical strategy that certain production houses, like Yash Raj Films, now have up their sleeve is to bring out the original DVDs of the films early to the market place. Whereas previously DVDs were released around four to eight months after the movie ended its theatre screening, this duration has been brought down to even a fortnight. This goes against traditional thought that said the more a movie gets theatre space, the more it would earn revenues – for example, Aamir Khan took nearly five years to release the original DVD of the 2001 blockbuster Lagaan. Whereas, the original DVD of one of the surprise hits of 2007, Jab We Met (released in October 2007) hit the market in December 2007 itself, even before the movie ended its screening – in fact, the movie is having its world premiere in January 2008. So what is the reason behind such a step? Imtiaz Ali, Director of Jab We Met, chatted up with 4Ps B&M, “If there is hunger in the audience to see the movie, they will fall prey to illegal ways to satisfy their hunger. Therefore, the original DVD of Jab We Met was released in less than two months of the film’s release to encourage the audience to buy the original DVDs.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

Sellin’ oil And it’s edible!

Think edible oil, and the $88 billion Cargill wants to be the top-of-the-mind recall for Indian customers... A legacy update...


American MNCs are known for their sharp (or is it shark?!) instincts. The $88 billion Cargill from the country of Uncle Sam seems to be bent on living up to the benchmark in India too. With a presence in as many as 66 countries with five businesses, Cargill has been for some time testing the Indian market with the shrewdest of strategies. And why not, when India ranks second in terms of production of fruits and vegetables. Brimming with the momentum of double-digit growth and spearheading India’s retail rodeo, Rs.3.6 trillion Indian foods & beverage industry (FICCI statistics) is also emerging as a mascot for global branded food biggies. It’s perhaps no surprise then that this behemoth, in a time span of a decade, has made India its food processing and agricultural outsourcing hub for its global food business.

But what led Cargill to focus on edible oil when they entered India? It was actually a simple logic of market data. At the turn of the last decade, when Cargill had wanted to bet its buck on the desi market, processed food hadn’t yet emerged as a hot business and the only yummy business at that point of time was edible oil. With 70% of India’s edible oil being imported (in 2001) – and Cargill being one of the world’s largest crushers and producers of edible oil – the company made its debut entry in this segment by revealing its ‘Nature Fresh’ edible oil brand. Leveraging its global strength and bucked up with its infrastructure, which includes 3 state-of-the-art refineries, Cargill created a splash in the edible oil market. But just a splash does not a market leader make! And Cargill’s grandiose entry was not adequate to corner big daddy Ruchi Soya and the various unorganised players. So in 2005, the group acquired the domestic Gemini brand. As of today, the figure for oil being imported has dropped down to 45%. But more importantly for Cargill, the edible oil business in India is now slated to reach an incredible amount of Rs.980 billion by 2015 (Rabo India Finance data). In an exclusive interview with 4Ps B&M, Siraj A. Chaudhry, CEO, Refined Oils-India, Cargill, reveals his game plans and his strategies:

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Tuesday, July 22, 2008

Public: Going Public

Going public means converting your closely-held company to a widely held one. Reliance Power shows the way to go about it

The IPO by Reliance Power was the most awaited public issue of FY 2007-08. Thus the unprecedented oversubscription of the issue by 73 times was not a big surprise. Rather, it was expected. The brand name of Anil Ambani and the goodwill of Anil Dhirubhai Ambani Group can be said to be the foremost reasons behind the issue proving to be a hit among investors who grabbed it with both hands. In short, Reliance Power’s plan to raise money through a public issue for 28,000 Megawatt project for 2016 was a runaway success! Keeping the aforesaid risks in mind, it is also easy for all to forecast that people who invested in this IPO would make money.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, July 18, 2008

Long live short selling!

Regulators worldover recognise short selling as legitimate, now it’s time for us to get going...

You can sell what you do not own; this may sound queer for the uninitiated, but then it is not far from reality. Investors can now ‘officially’ make money on a decline in an individual stock or during a bear market, thanks to the advanced investing technique termed ‘short selling’.

A long standing market practice, short selling (or shorting, if you please) has been a subject of considerable debate. Of late, market regulator Securities and Exchange Board of India (SEBI) has permitted all types of investors, including retail and institutions, to undertake short selling after a gap of six years. It had been banned in 2001, post the ruckus created by Ketan Parekh in the stock market. Some are quick to add that short selling has been re-introduced in order to stem the rampage of the bull and to provide players, mostly institutional, the opportunity of cashing in on the ebb as well.

As a concept, short selling is neither complex nor entirely simple. The market regulator defines it as “selling a stock which the seller does not own at the time of trade.” Simply put, it is the practice of selling financial securities that the seller does not own, in the hope of repurchasing them later at a lower price.

Strategically, it allows investors to gain from the decline in price of securities, much against the common perception of purchasing a security in the hope that prices will increase.

There are divergent views with regard to short selling. Avid supporters are of the view that most of the scandals in the stock market involve alleged attempts by the promoters of companies to rig share prices. It not only helps in providing liquidity, but also helps in price corrections of over valued stocks. Agrees F.A. Sarkar (Sharekhan) “it is the absence of short-selling that distorts efficient price discovery, which in turn gives promoters the freedom to manipulate prices.”

However critics are of the opinion that short selling poses inherent risks which can destabilize the market. According to them shorting can increase price volatility, can lead to the company’s stock price reaching such a low that it impacts the company’s fund raising abilities and thereby undermine the confidence of the company. Nevertheless, securities regulators across the globe have accepted short selling as a legitimate investment activity by persistently recommending transparency measures, as opposed to prohibiting it altogether.

Speculation and hedging are the two primary reasons cited by brokers as to why investors will prefer short selling. To bring about an easy mechanism for lending and borrowing of shares, SEBI has decided to put in place a full-fledged securities lending and borrowing (SLB) scheme for all market participants in the securities market. Further, SEBI has asked stock exchanges and depositories to put up a “fool proof system” in place for the new products and has accordingly made it mandatory for traders to honour the obligation of delivering the shares at the time of settlement. This will ban naked short selling. Adds Santosh Mandal (Simon & Cailand Pvt Ltd), “by increasing the width, the intent is to make the capital market more vibrant… making the wrong calls will be the greatest risk.” Of course, short selling offers a risky method of making money from falling stocks, but it’s a gamble... you can well walk away with a neat profit when prices go down. Sounds obnoxious, but that’s short selling for you.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Thursday, July 17, 2008

The tabloid talisman

Will tabloids ever replace your first newspaper of the day?

Yellow journalism and sensationalised reporting are almost synonymous to tabloids in the West; and to a large extent are the key factors contributing to their success also. In sharp contrast, the tabloid market in India (so far) is still unevolved and the fact is pretty obvious if you just zoom into the miniscule number of tabloids in the country. “You find a lot of niche magazines in the country, but not tabloids. While if you look at the West, there are even tabloids on niche subjects,” says Anita Nayyar, CEO, MPG India. “In India, television media has been known for tabloid journalism and sensational news and that’s one of the key reasons why tabloids have not been that popular in the country,” says columnist Sevanthi Ninan.

However, Mumbai is an exception to that. Tabloids are a success in Mumbai and its clearly reflected in the popularity of Mid Day in the city. Apart from Mid Day, there are other tabloids in the tinsel town like Vashi Times, Twin City, Newsband, 21st Century Commercial, though none of these is anywhere near the popularity ratings of Mid Day. The Mumbai Mirror is also fairly popular, but is positioned as a newspaper in compact form, as opposed to a tabloid.

On the contrary, tabloids had not been a popular concept in the national capital of Delhi, until recently. Last year, two major tabloids burst into the psyche of the national capital. The first one ‘Metro Now’ created history in the sense that the two arch rivals of the print industry, Times of India and Hindustan Times, joined hands to taste the tabloid market of Delhi. Then came Mail Today, a collaboration between India Today group and British group Associated Newspapers (which owns Daily Mail). “I find Mail Today as an interesting tabloid and I think it will pick up with Delhites, once the metro network in the capital city is completed,” offers Sevanthi. For now, the state government and DMRC is leaving no stone unturned to improve public transport in Delhi, after which the market for tabloids will become better, as they are traditionally read while travelling. Agrees Ravi Dhariwal, Executive Director, Times Of India, “The tabloid market is growing and will only get better with a strong public transport system.”


For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Saturday, July 12, 2008

‘R’ight ‘U’nder ‘R’ural ‘A’ttack, ‘L’ord!!!

Microsoft’s the latest rider on the pebble-laden village roads

‘At a crossroads’ is a term compelling 4psenough to explicate the current mindset of all and one waiting to strike gold on the Indian sub-continent. Clearly, ‘rural India’ is the next battlefield... with potent names like Coca-Cola, HUL, P&G, Intel, Bharti Airtel, Nokia, AMD, ITC, LG, BSNL et al, hovering above the Indian rural skies and standing testimony to this diversion.

But then, questions can be raised concerning the payback received for all such efforts... However, the focus certainly appears to be ‘long-term’ – a truth justified by the fact that despite the current calm, the investing giants are going ga ga about their master ‘rural India’ plan; with the latest being Microsoft.

It wasn’t long ago, when in the month of June 2007, the giant had announced its initiative termed ‘Microsoft Unlimited Potential’ on a worldwide scale (first in China, followed by India). Most importantly, its announcement to launch a low-priced sub-Rs.20,000 PC (for which it would tie-up with AMD) came as a good tiding to the Indian masses. However, there are still concerns regarding this strategy as Ravi Venkatesan, Chairman, Microsoft India revealed exclusively to 4Ps B&M as, “The growth of IT penetration in India, currently, might be rapid, but not rapid enough. Affordability is critical and goes far beyond just provision of low cost hardware.” Hence the message is clear – it’s sustained offering which is what the companies have to necessarily look at.

Moreover, at a time when even laptop manufacturers are looking for the sub-Rs.20,000 segment, Microsoft will have to necessarily look beyond just a low-priced PC...However, this is not the only challenge staring at Microsoft. The company also plans to ramp up its urban presence from just 12 cities at present to 33 cities across India, which only means increased investments and rising headcount – adding “a couple of thousand” employees in India, as per Jean Philippe Courtois, President of Microsoft’s International operations – in urban India. Then follows its September 27 announcement to offer an on-demand software (called SaaS), whereby the customer is given the freedom to rent only a solution and which is delivered to him remotely thus helping in reduce costs for the customer & curb piracy. Justifying this move, Ravi asserts, “We need to use creative ways to deliver technology, through different devices, access models or financing options; all making Microsoft different...”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Eros Group is advancing fast and how...

Real (e)state of success
An entity that’s seen-it-all during the past 60 years... glorious if we could call it, or rather successful with a touch of style – that’s Eros Group for you! Even today, the company is all set to grow bigger, getting bulkier by the day, having tasted success in all its previous ventures in the fields of real estate development, colonisation, hotels & restaurants and film exhibitions business. With a land bank of roughly 500 acres in the most lucrative stretch of the National Capital Region (NCR), the company’s upcoming projects include a township and a mall each in Gurgaon and Faridabad, a corporate tower in Manesar and a 700-room five star hotel in Gurgaon. An animated and enterprising Avneesh Sood, Director, Eros Group gets candid with 4Ps-B&M while discussing his plans for the group and developments in the realty sector.

4Ps B&M: Your comments on the Indian real estate sector...

Avneesh Sood (AS): The industry is booming like never before. It has observed significant developments over the last few months on all sides. Recently, the industry also observed some of the biggest land deals. From a state of being un-organised & non-transparent, we have matured into a much better space to be in. However, a lot of efforts are still required to clean-up the space, Moreover, One need to safeguard against the fly by night kind of developers. Developers like them dampen the mood in the industry.

4Ps B&M: Is the real estate boom sustainable?

AS: It’s not a ‘bubble’ for sure! The sector has been observing an upward trend for 4-5 years now and bubbles really don’t last that long! At the moment, there is correction in prices which can be attributed to the interest rates scenario and excess supply in certain pockets. However, by large the demand and the prices are stable. Therefore, the real estate growth story is still intact – ‘highly sustainable’ it is!


4Ps B&M: What is your vision for Eros?

AS: Our vision is to create a world class institution in the real estate industry. Over a timeframe of ten years, the group has successfully diversified within India, and now we’re thinking of ‘beyond national borders’. Moreover, going for a public issue will certainly be on our top priority list. Presently, there’s just one thing on our minds – growth!

4Ps B&M: What are your plans within India?

AS: Well, that has been our focus till date. For the short term, we want to stay close to NCR, and don’t want to expand geographically. A lot of growth potential is still there to be tapped, and we’re doing well...

4Ps B&M: What are your plans for the festival season?

AS: It has been observed in the past that during the festival season sales go up significantly. We are planning a variety of launches too. New projects, relaxation in payments, down-payment discounts to first 50 consumers and so on, are some of the campaigns we will introduce. We expect an increase of 20-30% in our sales during the festive season.

4Ps B&M: What advice would you like to give an upper middle class family planning a property purchase?

AS: An advice would be to go and purchase the asset right now! It’s the right time to buy the property for the end user, but from well established developers who will deliver on time & as promised..

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Friday, July 11, 2008

This Si-fy’s a big hit!

SIFY: RAJU VEGESNA, CEO & MD

This Si-fy’s a big hit!


They are suave and swift – after all it’s Sify! Their strength (or what they call their USP) is their expertise and experience in Internet Protocols (IP) and the IP technologies that run data networks and infrastructure. “This has been our focus from when we began operations, and what differentiates us from other companies who offer similar services. This expertise has been intrinsic to our growth as pioneers and leaders who not only launched new services over the years, but have also set the quality and process standards for both infrastructure and operations,” avers confidently David Appasamy, Chief Communications Officer, Sify Limited. Sify has a broad vision of making a qualitative difference to the lives of millions of people and organisations with the power and potential of the Internet, networks and an online environment. Did we hear them saying they to create a new environment? “We believe we can deliver this vision not only in India but also worldwide in a networked world depending on the opportunities available” reverts Appasamy. , Moreover, they always have been on the money when it comes to talent retention, both in terms of educational opportunities as well as career growth plans. Of late the launch of an array of value added services only but ensures that Sify will surely surpass all competition!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 10, 2008

The perils of success

Xerox wants to shed its ‘generic’ brand image

They created a brand, which has become a generic name for the entire segment. Yes! We are referring to Xerox, the company which made its India foray way back in 1987 and penetrated in every nook and corner of the country. No wonder, today photocopy tantamounts to a ‘xerox’. But as the company expanded and wished to diversify into other businesses, the inherent bottlenecks of creating such a powerful brand came into focus. Xerox in India is mainly perceived as a brand limited to photocopying alone, wheras HP and Canon, with their diversified business have stolen the show into other relevant segments. Today, Xerox is gearing up to promote itself as a complete document management solutions company. In an exclusive interview with 4Ps B&M, H. Sivaramakrishnan, Deputy General Manager, Integrated Marketing of Xerox India Ltd., talks about these challenges and reveals the Xerox strategy for diversifying its brand image. Excerpts from the interview:

Today, Xerox is a generic name for photocopy. Comment?

The success of Xerox will definitely help us to create goodwill in the market but this major success, has also limited Xerox as only a photocopying machine. We want to come out of this because as a part of our global strategy we are entering into many new IT related businesses.

Which new areas is Xerox venturing into?

We have three clear cut business portfolios – consulting & outsourcing, technology & print out and photocopying. In the coming years, we will be strengthening our position in all these three segments and our target audience will also be different. For the first segment, it’s B2B, for the second segment it’s both B2B and B2C and the last segment is purely for the masses.


Could you elaborate on the consulting and outsourcing services plans?

The consulting and outsourcing business is called Xerox Global Services, which will focus on document management solution. We will be concerned with office automation space and technology in top management and print production. What Xerox has done in the last 20 years – innovation in photocopying (like digital, black and white) – similar innovation will be in Xerox Global Services. Because the market for top end management is still evolving and they will require innovation.

What plans to promote Xerox in all these segments?

We don’t believe in traditional advertising and spending a lot on brand ambassadors, especially in case of B2B, no brand ambassador or brand campaigns can help you if you can’t satisfy your customer who in return will recommend you to a new client. We at Xerox have always believed in creating a strong consumer base. But we want to promote Xerox as a complete technology group and for that we will be undertaking massive promotional campaigns.

What’s next?

We won’t be a just single product photocopying brand instead we plan to build a multi-dimensional brand personality. We will be doing a whole lot of activities to address different business group and Xerox will soon be recognised as a complete technology brand.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Taking India to the world

Leading from the front, the creative powerhouse inspired his team to break new ground and scale new heights to take Ogilvy to another level...

‘Year 2007 has been yet another bumper year for the mustachioed mascot of the Indian ad worlds most admired Agency – Ogilvy’s Piyush Pandey! Taking off from where he left last year, the executive chairman went on to win many more laurels… Heading the list was the selection to grace the prestigious jury for the 2nd Dubai Lynx Awards, a critical component of the first Dubai International Advertising festival. His mandate was to overview the entries relating to TV\cinema, print, and outdoor and radio category. This was followed by his being chosen to judge the renowned British D&AD Global Awards 2007 in the poster category.

At another level, Piyush was elected Vice Chairman of Ogilvy, Asia Pacific by the agencies regional board. He will, however, continue to function as Executive Chairman and NCD of Ogilvy India. At Effies it was deja vu for Ogilvy with them bagging the coveted Agency of the Year award with a total of 70 points.

In terms of path-breaking work, Pandey spearheaded communication of Ogilvy, India, to showcase such outstanding material as Bajaj Motorbike ads, Motorola ads, American Express ads and the most exciting – the transition of Hutch to Vodafone.

Looking back, its been both a fruitful and rewarding year 2007 for Ogilvy & its public face, who almost single handedly “Indianised” the idiom of advertising a decade and a half ago & established a Brand India connect that has only flowered & bloomed with time… An amazing journey for a man who started out playing serious cricket – Ranji Trophy for Rajasthan – before joining a Kolkata-based tea company as tea-taster! The sudden shift to advertising? “I don’t plan, never do. I believe in doing things I enjoy... and in my way,” says Pandey.

This sense of ‘enjoyment’ seemed to have inspired no less a luminary that Miles Young, Chairman of O&M, Asia Pacific to eulogise, “I can’t think of anyone who better symbolises the excitement of India... India is becoming quite fundamental to many of our clients’ strategies in this part of the worldand when Piyush speaks for India, he also speaks for Asia.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, July 08, 2008

The Prince of Roads

Two years ago, the brand scared the living bejesus out of Hyundai and rode on the popularity of Bunty Aur Bubly to become a smash hit in the Indian auto market. Two years down the road, the Swift is recreating history with the launch of the diesel version that is drawing consumers like moths to a flame. And why not? Already famous for its sleek and elegant design, the diesel version of Swift now offers consumers great fuel economy. And this time, there was no need of a Bunty or Bubly!

Getting Tired of Women
If you go by the saas bahu breed of regressive serials, most Indian women are scheming, malicious, devilish and danegerous divas who put big screen vamps to shame. But now, even the loyal women (And many men!) viewers are getting tired of the antics and false histrionics of the K brand of serials. These serials no longer rule the TRP ratings and seem to be getting repetitive and profoundly boring. For want of better ideas, the likes of Ekta Kapoor soldier on tirelessly. Kyunki har idea ki life span thi! How about going back to the days of Buniyaad?


For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Monday, July 07, 2008

“Stick of Hope”

Nestlé came out with a “Stick of Hope” where ice-cream lovers could write a few words of inspiration, a favourite joke on a virtual pop-stick. For every message Nestlé would contribute 25 cents to the City of Hope Cancer Centre to help children with cancer. Banana Republic started a “Drop your pants” campaign where you could donate your gently worn cast-offs. They got an incentive to clean out their closets and felt good about helping someone. MAC cosmetics does various programmes to benefit children with AIDS. Its “kids for kids” programme sells greeting cards made by children and the proceeds go to benefit children with HIV/AIDS. Cause marketing campaigns are today transforming the market. Everyone admires and expects from them. After all if you want to grow consistently and be loved by all, you gotta follow the golden rule – give and you will receive!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


Give and you will receive

Not just marketing
The home page of Tata Motors website says “We Care”. ITC has launched a “Sunfeast Hara Banao” campaign to make children more environmentally alert, by using less measure of plastic bags, helping make a “Butterfly Garden” and many more such initiatives. P&G has realised that today’s mother values education more than anything else. So it launched a “Shiksha – Secure Your Child’s future” programme. You could now buy any of P&G products like Vicks, Whisper, Ariel, Tide, Head & Shoulders & Pantene and win either Rs.2 lakhs toward graduate education fee of one child or Rs.50,000 as one year tuition fee of a child. P&G wanted to show that it did not only make great products but wanted to improve the life of its consumers too. A novel way to build brand loyalty.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


Friday, July 04, 2008

Ranbaxy to such great heights

It was his winning desires that propelled Ranbaxy to such great heights as he shares with 4Ps B&M, “For me, not only my stint in India has been one of the best in my career graph. But personally as well it has been a very fulfilling and enjoyable experience, and I am sure this bond will keep bringing me back to India in the future...” A fan who admires the practices of Jack Welch, a global manager who has managed pharmaceutical businesses across all continents, a leader who believes in team building and operational effectiveness and an Honorary Professor at the Management School at Lancaster (with a PhD in Chemistry from Lancaster University, UK), he had proved the real surgeon for many problems of Ranbaxy. One of the few fairskinned individuals to hold a leadership position in an Indian MNC, Brian with his extraordinary insight into the Indian heartland has proved why professional management beyond the first generation is a boon indeed...

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

BRIAN TEMPEST...

Chief Mentor & Executive Vice Chairman, Ranbaxy When Ranbaxy needed a surgeon, they got one!
When Brian W. Tempest took over as CEO and MD of Ranbaxy in 2004, it sounded contrarian. Contrarian to the long established fact that in the context of the Indian family business, it’s always a family member who ends up as the leader. But indeed, there were reasons strong enough to justify D.S. Brar’s move to allow a professional to run his family business... Two years, and Brian proved himself worth the salt. And as expected, when he stepped down as the CEO in 2006 to give charge to Malvinder Singh (to take up responsibilities as Chief Mentor & Exec. Vice Chairman of the Board), he had lot of credentials to speak for him. Sure enough, all credit for the high frequency at which Ranbaxy hits the headlines today for all the right reasons goes to Brian. He single-handedly converted a small pharma company focused on the India domestic market into the present form of a global pharma behemoth, currently reigning tall through a management team of 45 different country managers!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

BRAND: Jet Airways Citibank cards

HEADLINE: Candlelit
dinner… in Venice
BASELINE : Let’s get it done
AGENCY : Ambience Publicis
4Ps TAKE : This is a cross-branding effort between private air carrier Jet Airways and international banking giant Citibank – which is high on promise for both the brands and the customers as well. The single minded focus of the ad is to lure the users of the Citibank cards and frequent fliers of Jet Airways with a plan to get them a Gondola ride in Venice. You obviously have to be both – and if you aren’t, then, quick, get into the groove! If you are a ‘brands’ (there are two of ‘em!), then here are the USPs you can enjoy: Relax, fly free faster, travel in style, complement your lifestyle etc. The communication is inviting: ‘Candlelit dinner at the new Italian restaurant. The moonlit Gondola ride in Venice.’ The visual is quite a scene-stealer: a happy couple enjoying a Gondola ride in Venice – wouldn’t you be happy to be in their place? Well, now you know how to get there!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

BRAND: Nokia N Series

HEADLINE: Others plan
their trips… N Series
BASELINE : Is what computers have become?
AGENCY : Bates David Enterprise
4Ps TAKE : The latest news from the Nokia N-Series stable is its association with online travel company Make My Trip and how! The power idea is to attract the travellers – especially those who want to chalk out their own trip rather than depend on someone else to do it for them. For that, in comes the USP: Nokia N Series phones have applications similar to that of a computer. Then, comes the communication: Nokia asks its customers to participate in the ‘explore with MMT’ contest using four easy steps (with the N-Series navigation tools!). So now, you don’t even have to get a computer to log on and book your next holiday. The visual is a cracker: a guy standing by the seaside, with a blurb adding that there’s even a holiday bonus: there are trips to 50 getaways to be won – other than a bumper dream holiday to Bali. Now your kind of holiday seems just a mobile phone call away!

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IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

BRAND BUSTERS

The following points are the prime criterion for selecting,short-listing and ranking the winning ads in this section:
• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship
Here’s the 4Ps B&M verdict for the fortnight ended
August 12, 2007. First come the print ads, then the
TVCs. Ready for a piece of action?

BRAND: Air India
HEADLINE: Ideal schedules…
laptop power
BASELINE : The non-stop
AGENCY : Inter Publicity
4Ps TAKE : Okay, we all know about the baggage that comes with brand Air India. Normally, people don’t have very nice things to say about it. So, here’s India’s international carrier talking loudly about an image makeover – and boy, does it work! For the first time, the carrier is positioning itself as a high-end flying machine to take on other international hi-fliers in the sky. The visual shows a ‘foreign’ woman with a laptop seated in Air India’s executive class; she looks comfortable & at home. Great communication straight away: setting world-class standards, what else? Also, great showcasing of the USP: stay connected with your business via in-flight USB ports & laptop power. There are other clinching benefits to the brand listed in the body copy: non-stop daily flights between Mumbai & New York, non-stop comfort, non-stop entertainment, non-stop shopping… Air India’s seems unstoppable now, what say guys?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, July 01, 2008

Grasim Suiting

So, now our targets are the tier I and tier II cities and villages,” explains Abhijit Ganguly, Brand Director of Grasim Suiting, to 4Ps B&M. Prêt-a-porter formal dressing is clearly being dominated by players like S.Kumar’s and Raymond; and the rural milieu suburbs are astonishingly becoming the ultimate markets for dress material. Not surprisingly, for these regional promotions, Grasim is planning an extensive investment of Rs.4 crores. Further, they are planning to have exclusive tie-ups with ITC’s e-choupal and even Adhar outlets, apart from restructuring their pricing policy. Can they succeed in their repositioning campaign? Considering that the biggest business division of Grasim Industries is cement while we know of them as a clothing concern, one doesn’t even doubt the competence of this behemoth in its repositioning endeavour!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Birlas are at it again

Grasim is repositioning; and it’s gung-ho
Think fast! What comes to your mind when you hear the word ‘Grasim’? Of course, dressing material, right? And with Grasim’s ubiquitous association with the ‘Mr. India’ brand, this company from the Aditya Birla Group has nurtured its premium positioning in the consumers’ minds. But despite establishing itself as a ritzy suiting brand for the metro denizens for so many years, Grasim is now Spectacularly doing an aggressive positioning volte face in its endeavour to doll up the in Tier-I and Tier- II cities – a tactical move that was quite palpable in their recently u n l e a s h e d ‘brand’ new ad campaign. But the million dollar question is, why are they shifting their core focus from metros, especially after concepts like Grasim Mr. India have really pushed the premium stamp deep? “Our tie-up with Mr. India has given us a fashionable image. Earlier, our ad campaigns and brand positioning was targeted for the working men from metros. But we have seen in terms of turnover in dress material that more contribution comes from towns than from an outlet in, say, Connaught Place (in New Delhi).

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The compact Compaq logo

It’s spanking new; we bet you didn’t know

After Compaq ‘bahu’ and Compaq ‘dada’, Compaq has taken the ‘kal tumhara hai’ campaign to a
completely different platform by bringing about a new logo for the company. The King Khan of Bollywood, who also happens to be their brand ambassador, helped unveil the new brand identity and also launched a handful of PCs and laptops with the new mark. Though the new logo is also in a shade of red (given the legacy of the past), the combination of CQ presumably is intended to provide a fresh feel to the company. Speaking on the occasion, Satjiv Chahil, Senior Vice President-Global Marketing PSG, Hewlett-Packard India, said, “The new Compaq logo is futuristic and resembles a thought bubble, to capture the possibilities that technology enables and inspires. The brand refresh makes it hip, cool and fun – in sync with HP’s philosophy of innovation with elegance. Commenting on Compaq’s strategies, Ravi Swaminathan, President- Personal Systems Group, HP India, told 4Ps B&M, “We have been trying to strengthen the Compaq brand in India.” There is no denying the fact that the new logo is more upbeat; but the fact is that it’ll take a lot of parallel branding activities for the younger lot to start associating with the same. This is not taking away the fact that with the target audience for PCs and notebooks getting younger, infusing freshness was the need of the hour; and any rebranding exercise (especially when jumpstarted by the Shahrukh ‘Chak De’ Khan) creates news, doesn’t it! Come to think about it, when HP took over Compaq at the turn of this century, it was formally stated how the Compaq brand would be phased out in three years. Sigh... How ‘youth’ changes equations! 4

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative