HEADLINE: Others plan
their trips… N Series
BASELINE : Is what computers have become?
AGENCY : Bates David Enterprise
4Ps TAKE : The latest news from the Nokia N-Series stable is its association with online travel company Make My Trip and how! The power idea is to attract the travellers – especially those who want to chalk out their own trip rather than depend on someone else to do it for them. For that, in comes the USP: Nokia N Series phones have applications similar to that of a computer. Then, comes the communication: Nokia asks its customers to participate in the ‘explore with MMT’ contest using four easy steps (with the N-Series navigation tools!). So now, you don’t even have to get a computer to log on and book your next holiday. The visual is a cracker: a guy standing by the seaside, with a blurb adding that there’s even a holiday bonus: there are trips to 50 getaways to be won – other than a bumper dream holiday to Bali. Now your kind of holiday seems just a mobile phone call away!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
