There’s another cause for concern. Time spent per week by an individual on an English movie channel is witnessing a 
declining trend. As per TAM data, Star Movies witnessed its share drop from 5.9 minutes each week in 2006 to 4.91 minutes each week in 2007. Plus there has been no increase in ad revenues for these channels in the year 2007. If such is the case with traditional English movie channels, wonder how a foreign language movies channel would fare at the hands of both viewers and advertisers?
Having said that, it does seem a tad too premature to talk about the success of these two channels. Being a paid channel, World Movies has seen advertisers flocking from day one. Even then it would be interesting to watch the kind of ratings these channels would eventually fetch. So the next time you wanna catch a late night flick, drooling over a tub of popcorn, remember that you always have the option of ‘world cinema’ at your disposal.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
declining trend. As per TAM data, Star Movies witnessed its share drop from 5.9 minutes each week in 2006 to 4.91 minutes each week in 2007. Plus there has been no increase in ad revenues for these channels in the year 2007. If such is the case with traditional English movie channels, wonder how a foreign language movies channel would fare at the hands of both viewers and advertisers?Having said that, it does seem a tad too premature to talk about the success of these two channels. Being a paid channel, World Movies has seen advertisers flocking from day one. Even then it would be interesting to watch the kind of ratings these channels would eventually fetch. So the next time you wanna catch a late night flick, drooling over a tub of popcorn, remember that you always have the option of ‘world cinema’ at your disposal.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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