Two years ago, the brand scared the living bejesus out of Hyundai and rode on the popularity of Bunty Aur Bubly to become a smash hit in the Indian auto market. Two years down the road, the Swift is recreating history with the launch of the diesel version that is drawing consumers like moths to a flame. And why not? Already famous for its sleek and elegant design, the diesel version of Swift now offers consumers great fuel economy. And this time, there was no need of a Bunty or Bubly!
Getting Tired of Women
If you go by the saas bahu breed of regressive serials, most Indian women are scheming, malicious, devilish and danegerous divas who put big screen vamps to shame. But now, even the loyal women (And many men!) viewers are getting tired of the antics and false histrionics of the K brand of serials. These serials no longer rule the TRP ratings and seem to be getting repetitive and profoundly boring. For want of better ideas, the likes of Ekta Kapoor soldier on tirelessly. Kyunki har idea ki life span thi! How about going back to the days of Buniyaad?
Getting Tired of Women
If you go by the saas bahu breed of regressive serials, most Indian women are scheming, malicious, devilish and danegerous divas who put big screen vamps to shame. But now, even the loyal women (And many men!) viewers are getting tired of the antics and false histrionics of the K brand of serials. These serials no longer rule the TRP ratings and seem to be getting repetitive and profoundly boring. For want of better ideas, the likes of Ekta Kapoor soldier on tirelessly. Kyunki har idea ki life span thi! How about going back to the days of Buniyaad?
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
