Friday, October 30, 2009

Life line…Finishing line…Diminishing line…!

If nanotechnology invades the realm of sport, will it dilute skill and competitive spirit, or will it raise the bar of perfection more than just a little bit higher, tsi finds out...

A man is doing an Olympic sprint for 15 minutes without taking a breath, and another is under water, scuba-diving for four hours without oxygen... Sounds like a scene straight out of a sci-fi flick but in fact, this could very well become a reality in the not-so-distant future, so claims Ray Kurzweil, the man who has also suggested that nanotechnology could pave the way for immortality in as little as the next 20 years.

One of the many questions that a scenario like this throws up is that, if indeed every person could sprint like an Olympian, then would we still host these games and competitions? If skill and hard work, the very cornerstones of competition, are replaced by technology, then will these ‘robots’ masquerading as humans compete in an arena where human error and skill are the deciding factor between triumph and defeat? “The charm of competition and the spirit of sports would be lost for ever if such health enhancers put every individual at the same pedestal,” opines Jugraj Singh, hockey gold medalist at the Asia Cup and Junior World Cup. If these nanobots could reverse ageing, I would wish that legends like Dhanraj Pillai come back and change the face of Indian hockey once again,” adds Singh. Living forever and being with our loved ones is something we dream of, but if this dream becomes a reality and no one dies a natural death, soon we’ll have to device an automatic switch-off programme which manages the ever-growing population on the face of the earth. “Personally, I would never want to live forever. Although I always wish for the wellbeing of my dear ones, but if I had the chance to give this technology a shot and make someone immortal, it would be someone like Lance Armstrong, who in spite of enduring great suffering, has still retained the will to live and compete,” says ace pugilist, Akhil Kumar, Arjuna Awardee and a gold medal winner at the Melbourne Commonwealth Games. It is true that the spirit of a soldier and a sportsman is worthy of admiration. The never say die attitude has always carried them a long way regardless of the hurdles. Every technology is good if we know how to use it for the right reasons. It is essential to live within the realms of nature and respect its laws. Like two sides of a coin, even nanotechnology would have its downside. The way humans have now seemingly tapped the way to cheat death, soon, man would find ways to compete again and make life more interesting. “A sportsman’s spirit is different. Even if these nanobots bring all humans at par as far as health is concerned, an athlete would work hard, develop further skill and soon find a way to be better than the others...” Olympic Bronze Medalist, Sushil Kumar signs off.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 28, 2009

Long Live the Dead

In 1964, Robert Ettinger, a physics professor, published The Prospect of Immortality that set off a minor revolution in the process of thinking about the dead or, more precisely, return of the dead. If a person’s body could be frozen immediately after death — Ettinger had suggested — future technologies might make it possible to bring the same back to life. Ettinger's thesis became the rallying point of a new philosophy, or shall one call it the science of Cryonics.

This might have been just an idea when Ettinger made it but technological progress in the next few decades made it something that needed to be looked into.

Accordingly, the ALCOR Society was incorporated in the US in 1972. ALCOR (Allopathic Cryogenic Rescue) is also the name of a constellation. Five years later, its goals were redefined and its name changed to ALCOR Life Extension Foundation.

Between then and now, the foundation has preserved more than a hundred human bodies at its facilities at Scotsdale in Arizona. It has now more than eight hundred members, including several scientists and computer engineers, who have signed up for preservation of their bodies when they die.

Jerry Lemier, president and CEO of the foundation, points out that it is not freezing but vitrification that is used to preserve the bodies. This means that bodies are kept at temperatures of 130 degrees below zero without any ice formation in the system. With other technological interventions, the bodies are preserved as natural a state as possible. Second, only bodies which are not brain dead are preserved. For brain is the key to revival of life. Heart is a mere tool, a motor. And finally, the processes used have been cleared both on grounds of religion and ethics.

The Cryonists firmly believe that nanotechnology and genetic engineering will one day make it possible to bring these bodies back to life. In their view, it is like restarting an engine. The critical factor in this exercise is that the brain should not be dead. These cadavers are preserved in the same way as human embryo is stored.

Cryonics has had its critics who think it is all baloney. Jean Medawar, biologist and author, has argued that money spent on the project is "money wasted".

Cryonists counter this saying that science can make a lot more things happen than most people can imagine. After all it was no less a person that Sir Richard Woolley, Astronomer Royal of Britain, who had dismissed all talk of space travel as “utter bilge". That was in 1956, barely 53 years ago. Today, space travel looks like a future industry and Richard Branson has been selling tickets to prospective space voyagers.

Then there are the votaries who are no less eminent and vehement in their assertion of support. Futurist and author Arthur Clark, among them, had made a number of technological predictions that eventually came true. He has affirmed: "Although no one can quantify the probability of cryonics working, I estimate it is at least 90 per cent - and certainly nobody can say it is zero."

For those who are still not convinced, the Cryonists simply quote Gandhi in support of their optimism: "First they ignore you, then they laugh at you, then they fight you, and then you win."
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Tuesday, October 27, 2009

Humble, Honest, Hilarious...HARMAN

Harman Baweja hasn’t exactly bolted off the blocks in his Bollywood career, but he is primed for a tryst with destiny with Ashutosh Gowarikar’s “What’s Your Rashee?”. Aakriti Bhardwaj finds out what Harman’s Rashee says...

Let’s begin at the beginning… How was growing up?


How were my growing up days? Wow... I could write a book on that! They were fun actually. I’ve had great schooling in Jamna Bai Narsee in Mumbai, then I did one-year of Hotel Management in Switzerland. Then I came back and joined Mithibai then I went to UCLA film school and after that I did a course in LA. So yeah, quite an interesting childhood!

And how did acting happen?

Well, I was very good at fancy dress in first, second and third standard so I guess somewhere I was bitten by it then. And I was also good at dramatics and debates and used to participate in inter-school and inter-college debates and dramatics. So I guess I was always inclined toward it.

Your first two movies “Love Story 2050” and “Victory” didn’t exactly set the box office on fire yet. Now Ashutosh Gowariker took you as the lead actor. What do you think impressed him?

I would say that it is a question you should ask him! I’m presuming he saw just beyond numbers. That would be an obvious presumption on my end but I’m sure that question should be probably answered by him. I’ve played my part, as a performer. And the kind of director that he is, I’m sure he is not going to okay a take from anybody for his film if he is not okay with it. I still happen to be the protagonist of his film along with Priyanka but I’m sure he wouldn’t even okay an extra’s or junior artiste’s shot till he is not okay with the performance.

How was it working with Ashutosh, one of the most sought after directors in India? How different is his approach to cinema?

With Ashu sir, it’s almost like an honour to work with him so early in my career. But one thing that I have to say is that we have this entire image of Ashu sir that he is going to be a really strict person, a tough task master and everything is going to be very quiet and hush-hush on the sets. You know it’s the cinema that he has made which precedes his image. But he is actually a very funny person, he is someone fun to work with. He has always got his poker face running through the day. I always keep telling him ‘you know “What’s Your Rashee” (WYR) is closest to your personality than any other films you’ve made’ because he is really funny and WYR is a romantic-comedy so it’s that space which he is always in. I’ve been a cinema student; I’ve done my schooling in cinema for three years so for me it’s very exciting to watch him work. I happen to like pretty much everything about him. He works in an organised way and has an eye for detail. Be it the number of cups kept on a table or the motivation of an actor to get up and move left or to say a certain line. At the same time he is so receptive to any suggestion from any department, not just the actors but also from the DOP (Director of Photography) to someone from the sound department to the art department; if there is a valid suggestion, he will incorporate it.
You’ve been linked and broken up with Priyanka Chopra numerous times. What is the true status of your relationship?

I think we have always been great friends from the word go. We have been made to break-up and patch-up and get engaged and then break up again that now I’m confused myself as to what is the real status. But we are just good friends and I think that we have been that through this film.

Do you think that there is a set look or style for lead actors that the audience or people in the industry expect?

It’s an interesting question. I think the answer lies in the fact that there is something called the lowest common denominator which means that a wide array of people will find a certain look acceptable. So that is why one would feel that most actors probably fall under one space because that is probably what is acceptable. I presume that would be the reason. Beyond that I haven’t done my thesis on that so I have no clue!

You have been often compared to Hrithik Roshan for your looks and dancing style but do you feel this comparison with an established star hindered your growth to prove yourself as an actor?

Yeah... I mean I won’t say it hinders the growth as an actor because that is internal, that is up to me how much I put in my growth as an actor. I won’t crucify anybody who does that because I feel it’s sort of natural. When I meet somebody in person and feel that they have a hint of a resemblance with somebody I know, I bring it up and say ‘hey you look like one of my cousins or one of my friends from school’ and I think most of us do that on a daily basis. I think it’s only natural and then you see the person 10 times over and you forget about the comparison. So I think it’s only that the more people see you they start realising that it’s not that.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Monday, October 26, 2009

Konkan railways - The right track

Konkan Railways, which connects Mumbai to Mangalore, via Goa, on the western coast, is an engineering marvel. But more than that, it is a delightful ride: the tracks snake through stunning landscapes. In 1990, the Konkan Railway Corporation was set up with E. Sreedharan as its CMD. It set itself the challenging target of completing the project in five years. Despite many reverses, controversies and delays, the railway was up and running before the end of the decade.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 22, 2009

IIT, Elitism - Island of excellence amid a mediocre ocean?

I actually used to think being an IITian is nothing great. When I came back to India in 1985, I saw a matrimonial ad which specifically mentioned about only IIT alliances. It was only then that I realised the perceived importance of my institute. However, back then, there was no elitism about IIT. The fundamentals were taught clearly so that we could pick up any stream later in life. However, today the scenario has changed completely. I feel the biggest contribution of the IITs to the country is yet to come.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 21, 2009

Langar seva & bhandara - Vegetarian feast for one and all

An old joke in Punjab goes thus: a man put in an advertisement in a newspaper for a domestic help which said that there would be no salary but the worker would be provided with two meals every day. When a worker reached the person, the latter gave him a tiffin carrier and said, “Have your two meals at the gurdwara and fill the tiffin for me and bring it home!” Langar is a Punjabi word for vegetarian food served in gurdwaras for free. The food is cooked by volunteers and all people irrespective of caste, creed, religion or social status sit together and eat.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, October 20, 2009

Classical dances - Mudras and moods

There are many Indias, ever changing and chameleon-like. One India vibrates through time with the pulse of music and dance. The world of Indian classical dance remains one of India’s greatest assets. From the sculptured elegance of Bharatanatyam and the ebullient spring of Kuchipudi, to the gentle sway of Manipuri and Odissi, the endless twirls of Kathak and waves of Mohiniattam, Indian classical dance offers the performer and the viewer a path to transcendence. The newly inducted Sattriya of Assam also joins her sisters in the mutual goal of evolved rhythm and imaginative poetry to portray the range of human experience.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 19, 2009

Holi - The colors of spring

It is said that the colour of Holi is better than any individual colour. And this celebration of Basant is not just limited to colours; flowers also play an important role in it. It appears as if nature itself has worn a red stole. Love, pampering, teasing and enjoyment are an inseparable part and parcel of this festival. And it is not only the weather that plays the seductress; there are relations that have their own charm. Nanad-Bhujai, Devar-Bhabhi, Jija-Saali, the festival dispel the shyness in the relationship and strengthen it. The seduction is compounded by nature itself. Mahua, Kadamb, Mango, Palas and Amaltas trees, among other things, emit fragrances that leave people a little high. Therefore it is only logical that the festival reflects the mood.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 14, 2009

Coaching classes - Grooming the future

The education the government provides still reeks of Macaulay. The course content, though enriching and informative, fails to help candidates land jobs. So students turn to coaching institutes. Bureaucrats who run the education system are totally out of touch with the present day needs of students. Coaching institutes, on the contrary, have a planned and scientific approach to things. They are, therefore, as much a necessity as a compulsion. They are likely to remain so until the government changes its approach.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, October 13, 2009

Flouting rules - No rules please, we are Indians

Don't we love cocking a snook at rules and regulations? People of this vast nation that won freedom from the British the hard way still seem to be fighting imaginary adversaries. We violate traffic rules, throw garbage wherever our heart desires and go all out to prove how tough we are by breaking basic norms of decency. How dare the municipal corporation tell us where to urinate and where not. We relieve ourselves on roadsides and on public walls at will. Our cities have turned into free-for-all urinals. In India, lovers are frowned upon if they hold hands or kiss in public, but it's perfectly to urinate or defecate out in the open. We spot a board that says "Photography prohibited" and we do everything we can to assert our freedom by posing before that very board and going click, click, click... Rules are made to be broken. Park your car under a no-parking sign, pluck flowers from gardens that are out of bounds and jaywalk with gay abandon meters away from a zebra crossing or a subway. We are Indians and we don't like to be dictated to.
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Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 12, 2009

Cops masked as scribes

The arrest of a Lalgarh-based activist by policemen posing as journalists has ignited a firestorm of criticism in West Bengal, reports Chandrasekhar Bhattacharjee

Police are expected to go after impersonators; not become impostors themselves. Yet this is exactly what the West Bengal police are being accused of. Posing as journalists of two non-existent publications – one as a reporter of Asian News Agency of Singapore and the other as a camerman of Tazaa TV channel of Kolkata – they arrested Chatradhar Mahato, the most vocal face of Lalgarh’s Police Santras-Birodhi Janaganer Committee (People’s Committee against Police Atrocities).

Angered by the police action, Press Club Kolkata has shot off letters to Union Home Minister P Chidambaram, West Bengal Chief Minister Buddhadeb Bhattacharjee, state Chief Secretary Asok Mohan Chakrabarti and Home Secretary Ardhendu Sen, condemning the manner in which Mahato was arrested.

This masquerading by the police as media persons has also drawn the ire of prominent intellectuals. Mahasweta Devi, poets Sankhya Ghosh and Joy Goswami, theatre personalities Bibhas Chakraborty and Kaushik Sen, novelist and green activist Joya Mitra and the Association for People’s Democratic Rights (APDR) have begun a mass dharna at Esplanade – just as they did when Nandigram erupted.

Says Premananda Ghosh, president of Press Club Kolkata: “We have nothing to say about the arrest. But by posing as journalists these cops have certainly endangered our lives. They even used Press identity cards. People will lose faith in journalists, and this is what we are protesting against.” As Arundhati Roy points out, the cops’ motive was to make sure no news of atrocities in the Lalgarh and Junglemahal areas came out.

Journalist associations and district journalist bodies in West Midnapore, Burdwan and elsewhere have all come down heavily on the police. In the initial days of the Lalgarh mayhem journalists had felt free to report from the troubled areas. But after the Joint Forces Operation only a few “embedded” scribes were allowed in – though even they came under the police baton after they were spotted photographing police atrocities on innocent women, children and tribals.

Says Chandan Routh, a staffer of the Kolkata-based Dainik Statesman who saw it all: “All this is bound to create deep mistrust between us and common people.” A high level source in a central security agency told TSI on condition of anonymity that the police action was particularly reprehensible because Mahato is not a Maoist. According to him the Centre has advised the state not to arrest him because it would only make the task of the joint forces even more complicated than it already is.”

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Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Friday, October 09, 2009

A golden miss

After sugar, now it’s time for gold to play spoilsport. With the bullion hitting its life time high at the beginning of the festival season, household buyers of the yellow metal may stay away from the glitz this year, says Deepak Ranjan Patra

“Every year I used to buy at least one gold ornament during Dussehra. But this year I don’t think I will be able to buy any. My husband is working in a private sector company. Due to slowdown he has got no increment this year, which means our budget for the upcoming festivals will remain more or less same as last year. With price of everything rising thick and fast, I don’t think with the same budget I have any chance to buy any gold jewellery.” This is what visibly upset Jyotsna Patra, a home maker from Bhubaneswar, shared with us while discussing about her plans for this year’s festival season. But then, she is not the only one.

The great Indian festival season is certainly the time for sweets, clothes, jewellery and loads of fun. But the story this year seems to be a lot different. While the sky rocketing sugar prices have already threatened to take the sweetness away from those sweets; jewellery, especially gold, now seem to be slipping out of the hands of the aam aadmi, who generally enter inside those glitzy shops only during the festival season. After all the yellow metal is already hovering around an unprecedented price level of Rs.16,000 per 10 grams. And this is certainly not a price that the common man would like to pay when she goes to buy some gold during this year’s Dhanteras (a day considered auspicious for buying gold) as a lucky charm. Moreover, gold at Rs.16,000 and that too right before the festival season is just the tip of the iceberg. If you go by what Sajjan Jindal, Chairman, Associated Chambers of Commerce and Industry of India (ASSOCHAM) has to say, then buying gold this season will certainly be the biggest pain for many. As per him, “The bullion is likely to gradually see spurt in its prices and stay around Rs.18,000 per 10 grams by Diwali from current levels of around Rs.16,000 per 10 grams.”

Jindal’s words may come as a shocker to those who are not tracking the precious metal on a regular basis. For those who are in the business it’s just a little expansion of the way the bullion has behaved over the past few months on the back of heavy demand from different corners of the market to weather out the bad days. And hence, it has been an investor-led rally for the precious metal rather than a consumer-led demand, which normally used to be the case in India. Sighting the reason for the high gold price forecasted by ASSOCHAM Jindal adds up,

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 08, 2009

A walk in the woods

A man-made forest is no oxymoron but a one and a half acre wide reality brought to life by the efforts of K V Dayal. T Satisan explores what is the enchanting result of man taking nature into confidence…

In the dense forest, the facade of the home of environmentalist K V Dayal was adorned by a heavy bronze bell. Jaitha Dayal, lady of the house and wife of KV Dayal came out to greet us; Dayal was away for a meeting of Nature Club, a conclave of people endeavouring towards organic approach to agriculture. We decided to take, in the meantime, a round of the forest that has supplanted the once-barren Muhamma region in Alappuzha district of Kerala, thanks to the efforts of this 62-year-old nature enthusiast.

As we stepped into the forest sprawled over one and a half acres, teeming with trees of various geographic origins, the drop in mercury was palpable; we felt the temperatures fall by at least two degrees! From the British Walnut tree – the one that provides essential timber for the interiors of the regal Rolls Royce – to the Rangoon Bamboo to the regular coconut palms and papaya and cashew trees, they were all there – tall and disease free.

When Dayal returned from the meet, I gave vent to my curiosity – how did he manage to convert the white, sugary, dry sand of Muhamma into the fertile land that now hosts the rich woods? Having bought the land in 1982, his coconut trees fell prey to disease which ultimately led to total crop loss and eventual death of the trees. His quest for a solution led him to an edition of Soochimukhi, a prominent environment issues magazine, which had carried the Malayalam translation of some part of the seminal, “The One-Straw Revolution” authored by Japanese agricultural expert, Masanobu Fukuoka. Dayal was so influenced that he thereafter regarded Fukuoka as his unseen guru, so much so that his photo still adorns the foyer of Dayal's house. The first mantra he learnt from Fukuoka was ‘not to dig and shuffle the soil of agricultural land’. He learnt more from Joncy Jacob’s (founder of Soochimukhi) Organic Farming Council classes and activities. He earnestly attended many classes, including those on Onam, a day normally reserved by Keralites for family and feasting. The classes, he recalls, proved to be eye openers.

In keeping with Fukuoka’s ideas, Dayal realised the importance of natural farming, and left his one and half acre land idle for pest and wild bushes to flourish. Within three years, the whole area had been overrun by flora and fauna of the wild variety. His father, a traditionalist, pressed for digging and ploughing the land with spades. He obliged. But as soon as the digging started, the labourers found that the land had turned wet and moist, completely unbecoming in a place like Muhamma known for dry land where it is difficult to grow any vegetation, especially during summer. He then left the land like it was for another year, and the results were encouraging.

In those days, he attended another training camp, in Wayanad. The star attraction was an agricultural expert, Dr Venkat, who propagated renowned naturalist Bill Mollison’s Perma Culture (‘permanent agriculture’) concepts in India. Venkat insisted that sun is the only source of energy; its energy should always be conserved, and greenery is the medium for it. Whatever grows on the soil should be allowed to get assimilated back into it, so that the sun’s energy is absorbed into the soil. Burning dry leaves and branches is not at all scientific – it in fact kills the micro organisms that make the land fertile.

When Dayal came back from the Wayanad camp, he sowed all sorts of seeds in his land that had been left to the mercy of the elements, and definitely not in vain. Flowers bloomed; bees, butterflies and birds made it their playing ground and before long, rich vegetation burst forth. Dayal now lets the leaves accumulate on the land twice a year.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 07, 2009

Europe's fret is US' greed

Is fining US firms deliberately reflecting it’s insecurity?

Rules are meant to be broken. Well, this might be a famous aphorism in Asia but aptly inapplicable in Europe. Europe is a classic example which, on one hand, can attract big MNCs but on the other hand, can be too harsh on them when they indulge in fraudulent activities or bribery. Apparently, it is unique in itself in treating the MNCs.

The case of Microsoft is a famous one. The IT giant was heavily fined when it failed to meet the regulatory norms set up by the European Commission (EC). In 2008, the antitrust regulators fined a whopping $1.3 billion for not being able to comply with the antitrust laws since 2004 and thus bringing the total amount of fines on Microsoft to a gigantic $2.5 billion. In 2009, EC imposed a fine of $1.45 billion (£1.06 billion) on American giant, Intel Corporation on the ground that illegal anticompetitive practices of Intel would harm the continuation of a healthy competitive market. The EC, in fact, has gone unique in this century with its antitrust activities. It fined Archer Daniels Midland, along with 13 other leading pharmaceutical companies, which the EC suspected were seeking to control the European vitamin market. The most horrifying one was when EC blocked the $43 billion merger deal between General Electric and Honeywell on the ground that American firms are targeting and buying European firms to retain their growth. Surprisingly, the deal was allowed by the US regulators.

Recently, BAE Systems, an European giant engaged in the development, delivery and support of advanced defence, security and aerospace systems, has been given a deadline this month to negotiate with the Serious Fraud Office (SFO) for being allegedly involved in bribery in relation to the sale of aircrafts and air defence equipments to Czech, South Africa and Tanzania. This would mean that if BAE systems fails to negotiate with the SFO, as the director Richard Alderman avowed, it will end up paying a fine of millions from the £2.5 billion-plus contracts with these countries.

The region has always been a bright prospect for MNCs since decades. It is flooded with Foreign Direct Investment inflows. With new opportunities, South-eastern Europe as well as Commonwealth of Independent States are becoming more attractive. According to UNCTAD, these states attracted around $69 billion dollar foreign investments in 2007. The region is further attributed with one billion consumers.

Though fining MNCs is not a new phenomenon, it's unique way of treating MNCs is giving scope for debate. Undoubtedly strictness proves that the region is having stringent regulatory framework but sometimes its over-reactive regulatory approach seems to be biased against foreign firms, especially Americans. Many a time, American firms are ending up to be victims of Europe's strict regulation. It has also been witnessed that Europe often ends up debating the US vs Europe on issues like the GM crop. The US too fined £500 million to German's Siemens for bribery. However, fining the BAE system indicates that laws are common for all in Europe but the examples of Microsoft, Intel, GE and others epitomize that Europe is apprehensive of American firms and their aggressive approach. Does it mean that Europe is insecure? Hard to conclude but still debatable.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Thursday, October 01, 2009

Is Pond’s drying up?

A heritage brand from the stable of India’s largest FMCG company. Is Pond’s drying up?
When it comes to ‘beauty’ and ‘elegance’, who’d be a better expert than Pond’s? After a year of silence, the brand from the stable of HUL now promises to bring back youth into the lives of the aged Indian women with its recently launched ‘Age Miracle’. According to the company, it would be offered through 1,000 outlets spread across 23 cities and towns in India. And so comes the primary question – will the brand survive the attempt once again, after its failed foray into anti ageing capsules years back? And while there are already strong competitors riding high on the strong retail formats, the brand surely seems to have a difficult ride in the horizon. According to Juhi Ramakrishnan, Director, mConsult, Group M’s marketing consultancy division, “All these international brands may have a strong equity back home but in India they are still small. Pond’s share of voice in the category in India has been longer. It has a ‘do good’ kind of imagery which has a positive connotation for the brand.’’ And while Pond’s Institute failed to live up to the hype generated, the brand too seems to be heading downhill, as it slipped 25 spots to the 73rd position in the 2007 rankings. Undoubtedly, it needs an anti-aging cream too...

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative