REVVING IT UP
While most auto companies in India are travelling on bumpy roads with rising fuel costs & freight rates, there is one company that would have you believe that the road ahead is, in fact, pretty smooth! What else would one make of the June 19 announcement of Tata to cut the prices of its entry level TCIC by a whopping Rs.170,000. The model would now be available for Rs.640,000. The markdown comes at a time when the industry titans are considering price hikes due to rising input costs. Recently, Hyundai Motors announced a hike in prices by up to Rs.15,000 on its entire range and Maruti is also expected to follow. So what is it that makes Safari shine out? Well, the cutback is a result of an aggressive cost-reduction plan that Tata has flagged off .
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
