Leading from the front, the creative powerhouse inspired his team to break new ground and scale new heights to take Ogilvy to another level...
‘Year 2007 has been yet another bumper year
for the mustachioed mascot of the Indian ad worlds most admired Agency – Ogilvy’s Piyush Pandey! Taking off from where he left last year, the executive chairman went on to win many more laurels… Heading the list was the selection to grace the prestigious jury for the 2nd Dubai Lynx Awards, a critical component of the first Dubai International Advertising festival. His mandate was to overview the entries relating to TV\cinema, print, and outdoor and radio category. This was followed by his being chosen to judge the renowned British D&AD Global Awards 2007 in the poster category.
At another level, Piyush was elected Vice Chairman of Ogilvy, Asia Pacific by the agencies regional board. He will, however, continue to function as Executive Chairman and NCD of Ogilvy India. At Effies it was deja vu for Ogilvy with them bagging the coveted Agency of the Year award with a total of 70 points.
In terms of path-breaking work, Pandey spearheaded communication of Ogilvy, India, to showcase such outstanding material as Bajaj Motorbike ads, Motorola ads, American Express ads and the most exciting – the transition of Hutch to Vodafone.
Looking back, its been both a fruitful and rewarding year 2007 for Ogilvy & its public face, who almost single handedly “Indianised” the idiom of advertising a decade and a half ago & established a Brand India connect that has only flowered & bloomed with time… An amazing journey for a man who started out playing serious cricket – Ranji Trophy for Rajasthan – before joining a Kolkata-based tea company as tea-taster! The sudden shift to advertising? “I don’t plan, never do. I believe in doing things I enjoy... and in my way,” says Pandey.
This sense of ‘enjoyment’ seemed to have inspired no less a luminary that Miles Young, Chairman of O&M, Asia Pacific to eulogise, “I can’t think of anyone who better symbolises the excitement of India... India is becoming quite fundamental to many of our clients’ strategies in this part of the worldand when Piyush speaks for India, he also speaks for Asia.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
‘Year 2007 has been yet another bumper year
for the mustachioed mascot of the Indian ad worlds most admired Agency – Ogilvy’s Piyush Pandey! Taking off from where he left last year, the executive chairman went on to win many more laurels… Heading the list was the selection to grace the prestigious jury for the 2nd Dubai Lynx Awards, a critical component of the first Dubai International Advertising festival. His mandate was to overview the entries relating to TV\cinema, print, and outdoor and radio category. This was followed by his being chosen to judge the renowned British D&AD Global Awards 2007 in the poster category.At another level, Piyush was elected Vice Chairman of Ogilvy, Asia Pacific by the agencies regional board. He will, however, continue to function as Executive Chairman and NCD of Ogilvy India. At Effies it was deja vu for Ogilvy with them bagging the coveted Agency of the Year award with a total of 70 points.
In terms of path-breaking work, Pandey spearheaded communication of Ogilvy, India, to showcase such outstanding material as Bajaj Motorbike ads, Motorola ads, American Express ads and the most exciting – the transition of Hutch to Vodafone.
Looking back, its been both a fruitful and rewarding year 2007 for Ogilvy & its public face, who almost single handedly “Indianised” the idiom of advertising a decade and a half ago & established a Brand India connect that has only flowered & bloomed with time… An amazing journey for a man who started out playing serious cricket – Ranji Trophy for Rajasthan – before joining a Kolkata-based tea company as tea-taster! The sudden shift to advertising? “I don’t plan, never do. I believe in doing things I enjoy... and in my way,” says Pandey.
This sense of ‘enjoyment’ seemed to have inspired no less a luminary that Miles Young, Chairman of O&M, Asia Pacific to eulogise, “I can’t think of anyone who better symbolises the excitement of India... India is becoming quite fundamental to many of our clients’ strategies in this part of the worldand when Piyush speaks for India, he also speaks for Asia.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
