Amitabh Bachchan was the last Bollywood superstar who tried to cash in on his star status to build a business empire. King Khan is trying to move much beyond that! By ADITI PRASAD
Late in the 1980s, he burst upon the scene as a
gawking teenager in the serial Fauji. Most girls and women loved him; as did some men. Then he arrived in Bollywood as the character Raju who becomes a gentleman – losing his soul for money and greed before redeeming himself. Then he was the successful tycoon in Kabhi Khushi Kabhi Gam. Reel life often mirrors real life, and fantasies often come true. And so you have superstar Shah Rukh Khan in a new role – a can do and aggressive entrepreneur who has global ambitions.
Who would have known that behind the carelessly crafted façade of an entertainer who takes dancing at weddings in his stride, lies the limitless energy and entrepreneurial fire that perhaps only a very few in a million possess. A multi-million dollar deal with the Indian Premier League (IPL), a stake in BAG Films’ entertainment foray, a place on the board of Jet Airways, besides his billion dollar ambitions with Red Chillies Entertainment and VFX, SRK has certainly hedged his bets in the cyclical Hindi film industry.
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Source : IIPM Editorial, 2008
Late in the 1980s, he burst upon the scene as a
gawking teenager in the serial Fauji. Most girls and women loved him; as did some men. Then he arrived in Bollywood as the character Raju who becomes a gentleman – losing his soul for money and greed before redeeming himself. Then he was the successful tycoon in Kabhi Khushi Kabhi Gam. Reel life often mirrors real life, and fantasies often come true. And so you have superstar Shah Rukh Khan in a new role – a can do and aggressive entrepreneur who has global ambitions.Who would have known that behind the carelessly crafted façade of an entertainer who takes dancing at weddings in his stride, lies the limitless energy and entrepreneurial fire that perhaps only a very few in a million possess. A multi-million dollar deal with the Indian Premier League (IPL), a stake in BAG Films’ entertainment foray, a place on the board of Jet Airways, besides his billion dollar ambitions with Red Chillies Entertainment and VFX, SRK has certainly hedged his bets in the cyclical Hindi film industry.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
