Management School - IIPM - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ashim Mathur

Director Marketing, Microsoft EDD India

He leads the hard part of Microsoft (literally!!!). Ashim Mathur is the man in charge of driving the business of Microsoft Xbox 360 and the input devices division. Besides that, he is also bringing out detailed strategies for Microsoft at the retail and the shopfront level. Under his leadership, the Xbox has attained significant traction via a slew of launches marketing campaigns and online initiatives. Even the hardware devices are attracting consumer preference despite being priced at some premium in a largely commoditised market. At the front end, Mathur is extremely positive with respect to the increase in usage of genuine Microsoft Office software, from nearly 0% to around 20%.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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