A. S. Mehta
Director – Marketing, JK Tyres
It was when an Army officer contacted the company asking for a replacement of a tyre that he claimed to be a defective piece. However, when we started doing the investigation, it was found that it wasn’t a defect; rather it was because of an external injury. But we decided to replace the tyre and it was decided that we will replace a tyre immediately if a complaint comes from an Army officer with no question being asked. It is a particular moment that I feel is very close to my heart as at JK Tyres, it is our small tribute to the Nation.
Director – Marketing, JK Tyres
It was when an Army officer contacted the company asking for a replacement of a tyre that he claimed to be a defective piece. However, when we started doing the investigation, it was found that it wasn’t a defect; rather it was because of an external injury. But we decided to replace the tyre and it was decided that we will replace a tyre immediately if a complaint comes from an Army officer with no question being asked. It is a particular moment that I feel is very close to my heart as at JK Tyres, it is our small tribute to the Nation.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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