Rahul Agarwal
Executive Director – WW IMC and Marketing Services, Lenovo
The day we kicked off the global marketing hub in Bangalore for Lenovo worldwide, June 1, 2007 would perhaps be the highpoint of my career, symbolically. It was a pioneering model; no one before has had the vision to this level of marketing at a global level, which could cover not only strategy but also execution. We manage marketing communications for over 50 countries and meet their needs right from a product brochure to TVCs. We make global campaigns, but we also try to localize them. We also do market research, analytics; launch management and competition analysis at a global level. Our objective now is to further sharpen and perfect this model. The challenge always is how to strike the right balance between global consistency and local relevance.
Executive Director – WW IMC and Marketing Services, Lenovo
The day we kicked off the global marketing hub in Bangalore for Lenovo worldwide, June 1, 2007 would perhaps be the highpoint of my career, symbolically. It was a pioneering model; no one before has had the vision to this level of marketing at a global level, which could cover not only strategy but also execution. We manage marketing communications for over 50 countries and meet their needs right from a product brochure to TVCs. We make global campaigns, but we also try to localize them. We also do market research, analytics; launch management and competition analysis at a global level. Our objective now is to further sharpen and perfect this model. The challenge always is how to strike the right balance between global consistency and local relevance.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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