Hitesh Oberoi
Director & COO, naukri.com
The most memorable marketing moment for us has to be definitely the launch of “Hari Sadu” campaign who with time became synonymous with rude, ill-tempered bosses. It was the turning point for Naukri.com, as it not only took us to a next level, but also gave a strong brand recall which is quite evident till today. The character and campaign got such a wonderful response that our job-search portal, which initially positioned itself as the complete and final solution to all with Sadu-like boss, has again relaunched the character for more fun, now when jobs are back!
Director & COO, naukri.com
The most memorable marketing moment for us has to be definitely the launch of “Hari Sadu” campaign who with time became synonymous with rude, ill-tempered bosses. It was the turning point for Naukri.com, as it not only took us to a next level, but also gave a strong brand recall which is quite evident till today. The character and campaign got such a wonderful response that our job-search portal, which initially positioned itself as the complete and final solution to all with Sadu-like boss, has again relaunched the character for more fun, now when jobs are back!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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