Amit Syngle
VP, Sales & Marketing, Asian Paints
Amit Syngle has added even brighter colours to the Asian Paints stable ever since he took over the reigns as VP, Sales and Marketing in 2008. Asian Paints won the Web Marketing Association’s Web Award 2008 for outstanding achievement in web development in the Consumer Goods Standard of Excellence category. The high point has been the launch of the signature store ‘Colour with Asian Paints’ in Mumbai to give the consumers an experience into diverse colour themes and ranges. Similarly, he has spearheaded the recent Apex Ultima campaign targeted at high end users. Thus, Syngle continues to ensure that A-Paints (as it’s called in the circles) continues to shine brightly in its flock.
VP, Sales & Marketing, Asian Paints
Amit Syngle has added even brighter colours to the Asian Paints stable ever since he took over the reigns as VP, Sales and Marketing in 2008. Asian Paints won the Web Marketing Association’s Web Award 2008 for outstanding achievement in web development in the Consumer Goods Standard of Excellence category. The high point has been the launch of the signature store ‘Colour with Asian Paints’ in Mumbai to give the consumers an experience into diverse colour themes and ranges. Similarly, he has spearheaded the recent Apex Ultima campaign targeted at high end users. Thus, Syngle continues to ensure that A-Paints (as it’s called in the circles) continues to shine brightly in its flock.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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