Tuesday, November 30, 2010

Technology has become the USP of many players in the banking sector

Today, electronic banking refers to the use of technology that allows customers access to banking services electronically – whether it is to pay bills, transfer funds, view accounts or to obtain information and advices. It refers to the electronic services that are made available to the customers through phone, personal computer, television and the Internet. Customers can perform banking transactions such as balance enquiries, bill payments, transaction histories, and transfer of money between accounts, obtain quotes and submit equity option and mutual fund offers without having to step into the office on the branch. Payments can be made in India in the form of cash, cheque, demand drafts, credit cards, debit cards and also by means of giving electronic instructions to the banker who will make such a payment on behalf of his customers.

Given all that, technology is actually helping the banks to reduce transaction costs and improve efficiency. The Reserve Bank of India (RBI) as the central bank of the country has creditably been playing this developmental role and has taken several initiatives for a safe, secure, sound and efficient payment system under electronic banking, as these systems are used by individuals, banks, companies, governments, etc. to make payments to one another. In other words, anybody who has to make a payment to any one else can use one or the other form of payment system to make such a payment for which IT enabled channels create a platform.

Clearly, technology has become the Unique Selling Proposition of many players in the industry as it facilitates innovations in all functional management activities – accounting and finance, production and designing, marketing and customer management, research and development activities, and so on. All these innovations have helped the banks to provide seamless, cost effective and world class services to Indian consumers at the same time from Kargil to Kanyakumari and Kutch to Kohima.

Prashant Singh, Vice President & Country Head – FOS & Agency, Royal Sundaram Alliance Insurance Company


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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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