It can’t be that Lalit Modi did not know what he was getting himself into when he wrote those historical tweets on the micro-blogging site, Twitter, on April 12, 2010, revealing the ownership pattern of Rendezvous Sports Group, the owner of the Kochi team. He also perhaps knowingly revealed the stake owned by Shashi Tharoor’s ‘close friend’ Sunanda Pushkar. After all the brouhaha created, the dagger is now hanging over Modi’s head. While Tharoor has already lost his ministerial post, the IT Department is now digging out the hidden skeletons in Modi’s closet. The BCCI too is orchestrating the ouster of Modi as the Chief of IPL. So after all the mud-slinging, what remains of brand IPL? The current season of IPL is scheduled to get over on April 25, with semi-finals starting from April 21. So, it is unlikely that the splash of the dirty linen wash will have any impact on the ongoing season. With consumer hysteria on a high, putting stakes on the winning teams, the TV viewership will gain firm grounds in the last four days of the series. And then again, the sponsors of Mumbai Indians, Deccan Chargers, Chennai Superkings & Royal Challengers (the semi-finalist teams) will under no circumstances withdraw their support. Therefore, to say that the current hullabaloo has, in anyway, impacted brand IPL in the eyes of cricket-lovers in this season is a fallacy. But what happens after the IPL season is over? Who helps us get over the post-IPL tamasha depression? Ladies, don’t worry, Indian Idol is just around the corner!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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