Singapore
has been conferred the ‘Most Preferred International Holiday Destination’ award in the Travel and Hospitality space by the prestigious CNBC Awaaz Consumer Awards, India’s leading business channel. Singapore beat destinations such as Malaysia, USA, Switzerland and Australia to come out top in this initiative conducted jointly by The Nielsen Company and CNBC Awaaz. The Nielsen Company conducted an in depth market survey among 10,000 consumers in 34 cities, across more than 42 product and service categories. The objective of the survey was to provide marketers with a better understanding of the overall change in the behavioural and spending patterns of Indian consumers. The highest voted brands were awarded at the CNBC Awaaz Consumer Awards. Siew- Kheng Kang (Ms), Regional Director- South Asia, the Middle East and Africa, Singapore Tourism Board said, “We at Singapore Tourism Board (STB) are elated to receive an honour of this nature, which has been conferred on us. Singapore’s continuous product reinvention has contributed to its success as a leading destination for both business and pleasure to Indian visitors. India is one of our key markets, which has registered strong growth and our presence and initiatives reflect our commitment to it.” STB is constantly reinventing itself vis-à-vis innovative marketing campaigns and novel products and experiences that aim to strike a chord with the end consumer. While in the recent past, the Uniquely Singapore Family and Summer Shopping campaigns stimulated a 15% growth in visitor arrival figures for the first half of 2007; the near future will see Singapore rolling out several fascinating initiatives including the Singapore Flyer (March 2008), the Formula One World Championship race series (September2008) and the two integrated resorts of The Marina Bay Sands (2009) and Resorts World at Sentosa (2010). Now, that definitely rocks!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
has been conferred the ‘Most Preferred International Holiday Destination’ award in the Travel and Hospitality space by the prestigious CNBC Awaaz Consumer Awards, India’s leading business channel. Singapore beat destinations such as Malaysia, USA, Switzerland and Australia to come out top in this initiative conducted jointly by The Nielsen Company and CNBC Awaaz. The Nielsen Company conducted an in depth market survey among 10,000 consumers in 34 cities, across more than 42 product and service categories. The objective of the survey was to provide marketers with a better understanding of the overall change in the behavioural and spending patterns of Indian consumers. The highest voted brands were awarded at the CNBC Awaaz Consumer Awards. Siew- Kheng Kang (Ms), Regional Director- South Asia, the Middle East and Africa, Singapore Tourism Board said, “We at Singapore Tourism Board (STB) are elated to receive an honour of this nature, which has been conferred on us. Singapore’s continuous product reinvention has contributed to its success as a leading destination for both business and pleasure to Indian visitors. India is one of our key markets, which has registered strong growth and our presence and initiatives reflect our commitment to it.” STB is constantly reinventing itself vis-à-vis innovative marketing campaigns and novel products and experiences that aim to strike a chord with the end consumer. While in the recent past, the Uniquely Singapore Family and Summer Shopping campaigns stimulated a 15% growth in visitor arrival figures for the first half of 2007; the near future will see Singapore rolling out several fascinating initiatives including the Singapore Flyer (March 2008), the Formula One World Championship race series (September2008) and the two integrated resorts of The Marina Bay Sands (2009) and Resorts World at Sentosa (2010). Now, that definitely rocks!For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
