Pra
ising Hutch’s reach in this context, Mani comments: “Today the line is blurred between communication and entertainment. A mobile isn’t just a phone; it is expected to entertain people. Hutch has been consciously doing it by having rights to chartbusters, both national and international.” When every telecom giant is harping on making available the largest selection of melodious tracks to their users, Huch’s racy, tapori pitch sure stands out amidst the clutter. Needless to say, promoting its range of filmy caller tunes, in pure Bollywood lingo, has certainly gripped the attention of the audience. When global telecom giant Vodafore bought out a majority stake in Hutch a few months ago, many lamented the fact that one would soon bid adieu to the amazing ad initiatives taken by this telecom biggie in India. This one’s enough to prove all those naysayers wrong... But hey, we still miss the pink touch!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ising Hutch’s reach in this context, Mani comments: “Today the line is blurred between communication and entertainment. A mobile isn’t just a phone; it is expected to entertain people. Hutch has been consciously doing it by having rights to chartbusters, both national and international.” When every telecom giant is harping on making available the largest selection of melodious tracks to their users, Huch’s racy, tapori pitch sure stands out amidst the clutter. Needless to say, promoting its range of filmy caller tunes, in pure Bollywood lingo, has certainly gripped the attention of the audience. When global telecom giant Vodafore bought out a majority stake in Hutch a few months ago, many lamented the fact that one would soon bid adieu to the amazing ad initiatives taken by this telecom biggie in India. This one’s enough to prove all those naysayers wrong... But hey, we still miss the pink touch!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
