Name the flick and take your pick... that’s Hutch’s latest call...
“Balcony bolo, stall bolo, Bombay bolo, zinda bolo, Parineeta bolo,
Aksar bolo, Don bolo, Guide bolo….” No! You haven’t turned on a Bollywood channel; and neither are you flipping through the pages of a masala filmy magazine. Baffled? Well, that’s exactly what a first time view of the latest Hutch caller tune ad will do to you. If the racy commentary does not endear you to this one, rest assured that the tapori ishtyle communication, coupled with glam visuals of popular characters in tinsel town will do. Always known for ads that have a great recall value (be it Hi Hutch, the cute little pug, magician or kids...), Hutch has resorted to Bollywood to do wonders for the brand now. From Hollywood to Bollywood, who can deny the maddening craze for films gripping everyone all across the globe, and now this frenzy has smitten the telecom giant, Hutch in India. Explains Rajesh Mani, Associate Creative Director, Ogilvy & Mather, “The concept was to showcase the madness of Bollywood or films in general in the vast lands of India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
“Balcony bolo, stall bolo, Bombay bolo, zinda bolo, Parineeta bolo,
Aksar bolo, Don bolo, Guide bolo….” No! You haven’t turned on a Bollywood channel; and neither are you flipping through the pages of a masala filmy magazine. Baffled? Well, that’s exactly what a first time view of the latest Hutch caller tune ad will do to you. If the racy commentary does not endear you to this one, rest assured that the tapori ishtyle communication, coupled with glam visuals of popular characters in tinsel town will do. Always known for ads that have a great recall value (be it Hi Hutch, the cute little pug, magician or kids...), Hutch has resorted to Bollywood to do wonders for the brand now. From Hollywood to Bollywood, who can deny the maddening craze for films gripping everyone all across the globe, and now this frenzy has smitten the telecom giant, Hutch in India. Explains Rajesh Mani, Associate Creative Director, Ogilvy & Mather, “The concept was to showcase the madness of Bollywood or films in general in the vast lands of India.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
