What 
Aamir Khan did for Lagaan, SRK pulled off for Chak De and the Deol trio for Apne, Saif Ali Khan just about swung it for TaRa RumPum. Andthe box office performances amply exemplify their sporting popularity with the masses (see chart). Can marketers be far behind to cash in on this athletic cash cow? Not a chance! If General Motors piggybacked on TaRa RumPum to advertise their Aveo; Chak De saw a hoard of in-film placements from brands as varied as McDonalds’s, Puma, Bisleri and UltraTech cement. On the other hand, UTV’s forthcoming flick Hat Trick (based on cricket) has FedEx peddling its wares. “I think such movies are economically viable and I expect more movies on such lines. Indian cinema is slowly and steadily going the Hollywood way,” trade analyst Taran Adarsh told 4Ps B&M. Market reports say that the renaissance movie Chak De broke even in the opening week itself, recovering costs. It has already grossed a whopping Rs.32 crores till date.
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Source : IIPM Editorial, 2008
Aamir Khan did for Lagaan, SRK pulled off for Chak De and the Deol trio for Apne, Saif Ali Khan just about swung it for TaRa RumPum. Andthe box office performances amply exemplify their sporting popularity with the masses (see chart). Can marketers be far behind to cash in on this athletic cash cow? Not a chance! If General Motors piggybacked on TaRa RumPum to advertise their Aveo; Chak De saw a hoard of in-film placements from brands as varied as McDonalds’s, Puma, Bisleri and UltraTech cement. On the other hand, UTV’s forthcoming flick Hat Trick (based on cricket) has FedEx peddling its wares. “I think such movies are economically viable and I expect more movies on such lines. Indian cinema is slowly and steadily going the Hollywood way,” trade analyst Taran Adarsh told 4Ps B&M. Market reports say that the renaissance movie Chak De broke even in the opening week itself, recovering costs. It has already grossed a whopping Rs.32 crores till date.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
