Wednesday, June 25, 2008

China mobile ‘achieves the unachievable’

Do pyramids have false bottoms? Not really, though one could indeed get that impression if one analyses the rising fortunes of China Mobile Ltd.. The company, is clearly riding the crest of China’s telecom boom, with a virtual monopoly over the sector. Recently, the company announced its results for H1 2007, and posted a fabulous turnover of RMB 166.6 billion (y-o-y rise of 21.6%), and profits attributable to shareholders of RMB 37.9 billion. Moreover, the growth in subscriber base is on a consistent upswing showing 21.4% growth y-o-y to reach 332.38 million, a commanding market share of 68%. Stated a confident Mr. Chairman, Wang Jianzhou, “We are adept at leveraging our innovations to face changes in the business environment.... In the second half of 2007, we will continue to focus on exploring rural markets, expanding VAS & optimising our network....” Rural markets have been at the core of China Mobile’s strategic reorientation, as urban markets of China gradually started approaching saturation. Half of the new subscriber additions in H1 2007 came from the rural markets.

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Source : IIPM Editorial, 2008