On its 
part, Nokia is pulling virtually every feather out of its cap to emerge unscathed from the BL-5C onslaught, especially in India, which has recently worn the crown of becoming Nokia’s second largest market, (first being China), leaving the US behind. Even as Nokia’s popularity has been waning in the Indian market over the last year, no thanks to the enhanced emphasis on its hi-end butflawed N-series, the brand nevertheless maintains a lead in market share with nearly 70% hold in Indian hand handset landscape. In India to reassure Consumers over the global battery scare, Nokia’s head honcho, Oli-Pekka Kallsavuo received quite a scare over a stray incident of a battery exploding in Uttar Pradesh on the second day of his visit. But recovering soon, the company said that the battery in question was a fake, reiterating that brand Nokia had emerged stronger after the battery fiasco. Has it really? And do brands actually emerge stronger after much-hyped product recalls, which effectively announce that the concerned brand has not really adhered to strict quality controls? “Yes!” exclaims K.K. Swamy, DMD, Toyota Kirlosker. “Recalls show a manufacturer’s responsibility towards the consumers, the more the recalls the more enhanced becomes the quality of the manufacturing process.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008, An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
part, Nokia is pulling virtually every feather out of its cap to emerge unscathed from the BL-5C onslaught, especially in India, which has recently worn the crown of becoming Nokia’s second largest market, (first being China), leaving the US behind. Even as Nokia’s popularity has been waning in the Indian market over the last year, no thanks to the enhanced emphasis on its hi-end butflawed N-series, the brand nevertheless maintains a lead in market share with nearly 70% hold in Indian hand handset landscape. In India to reassure Consumers over the global battery scare, Nokia’s head honcho, Oli-Pekka Kallsavuo received quite a scare over a stray incident of a battery exploding in Uttar Pradesh on the second day of his visit. But recovering soon, the company said that the battery in question was a fake, reiterating that brand Nokia had emerged stronger after the battery fiasco. Has it really? And do brands actually emerge stronger after much-hyped product recalls, which effectively announce that the concerned brand has not really adhered to strict quality controls? “Yes!” exclaims K.K. Swamy, DMD, Toyota Kirlosker. “Recalls show a manufacturer’s responsibility towards the consumers, the more the recalls the more enhanced becomes the quality of the manufacturing process.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008, An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
