The mid-sized auto
market in India (which notched up 200,000 units sales in the last fiscal) seems to be hotting up like never before. Already, there are brands like the Honda City, the Hyundai Verna and the Ford Fiesta. Now get ready for the ride of your life as Volkswagen’s plans to drive out the Jetta on Indian roads next year. For starters, the car will be assembled at Skoda’s Aurangabad facility; after that, Volkswagen hopes to move operations to its own facility in Pune. India will get the fifth-generation version (currently in production in Germany too). And it will be priced competitively – in the Rs 7 lakh to Rs 9 lakh bracket (clearly, it’s going to take City Verna and Fiesta head on!). According to reports, Volkswagen will have both the petrol (1.6-litre engine) and diesel (the 1.9-litre engine) versions for the Jetta. So let’s wait for the new hot Jet stream to blow in India!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
market in India (which notched up 200,000 units sales in the last fiscal) seems to be hotting up like never before. Already, there are brands like the Honda City, the Hyundai Verna and the Ford Fiesta. Now get ready for the ride of your life as Volkswagen’s plans to drive out the Jetta on Indian roads next year. For starters, the car will be assembled at Skoda’s Aurangabad facility; after that, Volkswagen hopes to move operations to its own facility in Pune. India will get the fifth-generation version (currently in production in Germany too). And it will be priced competitively – in the Rs 7 lakh to Rs 9 lakh bracket (clearly, it’s going to take City Verna and Fiesta head on!). According to reports, Volkswagen will have both the petrol (1.6-litre engine) and diesel (the 1.9-litre engine) versions for the Jetta. So let’s wait for the new hot Jet stream to blow in India!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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