Closely tied up
to it, have been incessant price cuts, a tactic the Chinese customers have actually fallen for, hook, line & sinker. By reducing average voice revenue per minute by 19.8%, the company was able to increase total minutes of voice usage by a whopping 230%! The company has also been successful in capitalising on the VAS space. Revenues increased by 35.5% to touch RMB 41.91 billion. Colour ringtones & MMS were stellar performers, rising by 90.3% & 76% in revenues respectively. While detractors may condemn its monopoly, the fact remains that China Mobile is proving to be quite adept at innovating business practices to retain leadership & profitability. And with the 2010 Beijing Olympics just around the corner (China Mobile being the official mobile services provider), its dominance over the Chinese consumer mind space would be just about complete.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
to it, have been incessant price cuts, a tactic the Chinese customers have actually fallen for, hook, line & sinker. By reducing average voice revenue per minute by 19.8%, the company was able to increase total minutes of voice usage by a whopping 230%! The company has also been successful in capitalising on the VAS space. Revenues increased by 35.5% to touch RMB 41.91 billion. Colour ringtones & MMS were stellar performers, rising by 90.3% & 76% in revenues respectively. While detractors may condemn its monopoly, the fact remains that China Mobile is proving to be quite adept at innovating business practices to retain leadership & profitability. And with the 2010 Beijing Olympics just around the corner (China Mobile being the official mobile services provider), its dominance over the Chinese consumer mind space would be just about complete.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
