Tuesday, June 22, 2010

Which colour do you 'need'

Ever wondered why the colour of money is usually green and workplaces are often painted blue and yellow? And why black is not a colour for an auspicious occasion while red is the choice of colour for most brides? Aakriti Bhardwaj sets out to find if interpreting colours correctly will indeed lead us to the pot of gold that lies at the end of the rainbow.

While driving back from work one day, I heard an RJ on a radio channel dishing out advice to people for various problems through the usage of colours. A caller rang in and said, “I’m in love with this girl, who is my boss. She is going to London in 10 days and I need to tell her that I love her and I don’t want her to go.” The on-air colour therapist cum RJ Rochie Rana advised him to use red, pink and purple in his office. The week after, I tuned in again to find out about the fate of Mr Romeo. He apparently had walked up to his girl and proposed. “I think even I love you,” was the reply the lucky man received! But how could mere colours make someone fall for a person? Desperate to figure out how colours can fix our problems, I fixed an appointment with Rochie Rana, a colour therapist, pranic healer and an ex-radio jockey.

“There are two ways to look at colour therapy,” said Rochie, my shepherd for the day, lounging on a chair in a cafĂ© sporting a black attire and sipping on a yellow drink. “One is colour therapy that originated along with ayurveda. In India, the principle was really simple, they understood colours affect people. Brides always wore red, that was colour therapy because they understood that red is the colour of sexual desire. It is the colour of bonding sexually, as in ancient India there were arranged marriages, so it helped women to feel more comfortable. They wore henna on their hands, as yellow is the colour which stopped them from feeling tired and helped cool their nerves as they worked in the kitchen and in the field. This is the Indian version, which started with ayurveda and it became really big while colour therapy was left behind. Then came Pythagoras (the man behind the Pythagoras theorem), who understood that every colour has a wavelength and every wavelength of every colour was constantly hitting your mind and giving you certain messages, and it had an effect on your mind, body and soul. Green was a natural master healer. Colour therapy is very old but Pythagoras actually is the man who gave colours their vibrational modalities, and therefore made it very scientific.”

Colour therapy is often criticised, for the placebo effect alone may help heal some patients. “You can verify it” Rochie said with a defensive look that stemmed from her love for her art... sorry science! “It’s empirical. Pythagoras said there are vibrational modalities. It is certified by doctors across the world. There are psychological institutes that dwell upon colour therapy. The University of Massachusetts always stands by the effect of colours on marketing and sales. For instance, no restaurant will have insufficient red or orange because those are the colours that make you want to eat. We don’t work on placebo effect.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-