Monday, May 05, 2008

Colourful and style conscious market like India

In a colourful and style conscious market like India, we believe that the concept will be huge success and will spawn similar initiatives,” adds Ravi. As per the IDC data, HP continues to lead the PC market with a market share of 21%. It is this consistent dominance of HP which is forcing smaller players to adopt aggressive strategies in a bid to boost market shares. And looking towards Bollywood for help is just one of them. If HP-Compaq has superstar ShahRukh Khan asserting Kal tumhara hai (not to forget, the like-never-before publicity he gave to the brand in KBC 3) and Lenovo has Saif and Soha Ali Khan as their ambassadors, Acer too roped in Hrithik Roshan earlier this year. However, Indian PC major, HCL has still not caught on to the latest trend. While in its software business, it keeps a modern, forward-looking face, the PC biz neither has a popular face by its side nor is it promoting lifestyle computing heavily. Despite that, due to its strong performance in the low-cost desktop segment, HCL manages to be a volume player in Indian PC market. Even the latest ad from HCL is more of a corporate campaign. “It illustrates the range and depth of HCL’s offerings,” explains Shiv Nadar, Founder HCL.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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