Now Nokia is banking on its N-Series and has
recently launched the N85, which is a sleek model unlike other Nokia phones. This move looks clearly inspired by the competition from Motorola’s Razr phones. As Devinder Kishore, Director Marketing, Nokia India adds, “A recent consumer segmentation study completed by Nokia globally has found that a majority of the mobile phone consumers fall in the ‘style’ category. As a result, Nokia is delighted to strengthen its bond with the Indian fashion fraternity, both, through its association with Ashish Soni & India’s fashion event WIFW.” While the mass market still commands the volumes, technology and style are ruling the upper price segments. Hence, the marketers are playing on design & technology.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
