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the Biketoberfest, for instance, which is a carnival of sorts held upon Florida’s famous Daytona Beach, where the legendary Milwaukee marauder, the undisputed monarch of the biking kingdom – the Harley Davidson – lies at the core of the festivities. Roaring in to this beach between October 19 and 22, are going to be thousands of bikers and the area will also be decked with displays of vintage, custom and spanking new motorcycles. Back in the 1920s, a tradition took shape in which, when a team consistently took home the top honours, they would adopt the mascot of a hog and even ride around the beach carrying a pig upon their back seats!
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
the Biketoberfest, for instance, which is a carnival of sorts held upon Florida’s famous Daytona Beach, where the legendary Milwaukee marauder, the undisputed monarch of the biking kingdom – the Harley Davidson – lies at the core of the festivities. Roaring in to this beach between October 19 and 22, are going to be thousands of bikers and the area will also be decked with displays of vintage, custom and spanking new motorcycles. Back in the 1920s, a tradition took shape in which, when a team consistently took home the top honours, they would adopt the mascot of a hog and even ride around the beach carrying a pig upon their back seats!For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
