The fight for survival gets fierce
Th
is calls for a toast. Here’s a grand alliance, and it can’t get any bigger. Corporation Bank, Indian Bank and Oriental Bank of Commerce (OBC) have decided to be bedfellows and partners. They have signed an MoU for venturing into new vistas (capital markets, international markets etc.) and sharing resources (IT and Treasury). Many previous issues of this magazine have written about how the banking sector in India is becoming a fierce battleground for marketing wars. This alliance can make the wars even more exciting. These three banks have now become the dark horses of Indian banking industry with a combined asset base that dwarfs some of the big daddies of the sector. A cool Rs.1,318 billion is what the assets of the three players add up to, which lands them on the second place only behind SBI in the Public Sector Banks (PSB) category.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
Th
is calls for a toast. Here’s a grand alliance, and it can’t get any bigger. Corporation Bank, Indian Bank and Oriental Bank of Commerce (OBC) have decided to be bedfellows and partners. They have signed an MoU for venturing into new vistas (capital markets, international markets etc.) and sharing resources (IT and Treasury). Many previous issues of this magazine have written about how the banking sector in India is becoming a fierce battleground for marketing wars. This alliance can make the wars even more exciting. These three banks have now become the dark horses of Indian banking industry with a combined asset base that dwarfs some of the big daddies of the sector. A cool Rs.1,318 billion is what the assets of the three players add up to, which lands them on the second place only behind SBI in the Public Sector Banks (PSB) category.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
