Tuesday, October 09, 2012

WORLD INC: LEADERS IN TURMOIL

...for tightening belts alone won’t work! Some of the world’s leading companies face testing times in 2009 

Swearing by the miseries of world leaders, there should not be even an iota of doubt about how worrisome the future is. It may be too long before the world economy stabilises and given the plight they are in, it is a typical Catch-22 situation. So what is the way out? For starters, they must chalk out plans really fast and not wait for economic conditions to stabilise. Joongi Kim, Associate Dean, Office of International Affairs, South Korea states, “Multinationals have a lot of hidden potential. Once the perceived opacity of the company is lifted, much more upside potential exists.”

So while Sony should focus on creating demand for its products in the home market; it should also try harmonising the business interests of its various units. Rob Enderle of Enderle Group states, “Sony (also) needs massive restructuring.” Arcelor Mittal has a prudent approach as Independent International Investment Research Plc states, “We expect the company’s leading market position, product diversification, internal raw material sourcing and ongoing restructuring activities to aid improvement in top and bottom-lines from FY2010.” Vikram Pandit’s decision to split the giant into two business units – Citicorp and Citi Holdings may bring some relief as it would help manage manpower & operational costs. Even Intel needn’t worry too much, so long as it is able to maintain and strengthen its market leadership. However, 2009 may not be the year of reckoning for Toyota as Markus Leitner, Director, Fitch Ratings explains, “Weak global auto markets will continue to have a negative impact leading to reduced profitability & materially higher financial leverage ratios.” It will have to focus on emerging markets. And the way Time Warner is struggling, it may have to knock hard on the doors of the new President Barack Obama for a bailout! And why not? Desperate times do call for equally desperate measures.


Source : IIPM Editorial, 2012.

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