Thursday, October 11, 2012

Meet the ‘Car Guy’

He is young, energetic and known by his credentials as the quintessential ‘Car Manager’; invaluable traits for Tata Motors as it moves forward

Tata Motors’ front man, Rajiv Dube is one of the most admired top tier executives in the country. From the launch of the Tata Indica V2 to the $230 billion Jaguar-Land Rover deal, the man has been in the limelight through it all. Dube is one of the top contenders for the top job at Tata Motors after Ravi Kant retires this year, and his experiences at the helm of various Tata projects speak for themselves. Currently the President (Passenger Cars), Dube has climbed the ladder remarkably fast and held responsible positions like Senior VP (Passenger Cars) and VP (Manufacturing & Commercial).

Dube has overseen the investment of close to Rs.17.4 billion in new product development. He has had a major role to play in the development and launch of the game changing Indica Vista. Even though Tata Motor’s officials denied any comment on the subject, some analysts suggest that Dube is the quintessential ‘Car Manager’ that Tata Motors was so desperately looking for. As per a stock analyst who did not wish to be named, “A number of people from the top management are eligible for the job. However, there has to be a leader who can check on the fall in sales of Indica at the earliest.” Sirish Chandran, Editor, Overdrive, suggested (without commenting on any specific candidate for the company), “These are difficult times and the convention of business models is changing... Tata needs to find a person who has an international perspective.
 

Source : IIPM Editorial, 2012.

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