Masahiro Takedagawa, President, Honda Siel shares his India stance and future plans. A B&E exclusive...
B&E: How has Honda’s India experience been, especially considering that India has proven lucky in more than one regards for Honda?
With a market share of 24%, Honda has been at the top of the premium segment. We will continue to provide the latest technology to the customer on a regular basis.
B&E: What are Honda’s small car plans for India?
We have planned a plant in Rajasthan that is currently under construction. We have a couple of models from Honda’s international line-up, which we may also consider for India in the near future.
B&E: Is launching of the hybrid a technology demonstrator?
Honda is a leader in technology and likes to make statements with technology once in a while... (laughs)
B&E: How will you market a relatively new
technology like hybrids to the Indian customer? How many hybrids have you imported initially?
First of all we require the support of the media. Then, we have instructed all of our 80 dealerships to offer a test drive to any interested individual. We have imported about 130 units from Japan.
B&E: The automotive sector is on a downturn. Has that affected the company?
This is specific to the particular Indian market and we are trying our best to come out of the situation.
B&E: Will the 1.3l used in the new Civic hybrid also be used in the Jazz?
The 1.3l unit is too large for a small car as it does not qualify in the small car norms.
B&E: Will you manufacture the hybrids in India?
No, the cars will be manufactured in Japan and will attract a 110% duty. We cannot make the cars here because of technical issues. The government should however cooperate with us in this endeavour.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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B&E: How has Honda’s India experience been, especially considering that India has proven lucky in more than one regards for Honda?
With a market share of 24%, Honda has been at the top of the premium segment. We will continue to provide the latest technology to the customer on a regular basis.
B&E: What are Honda’s small car plans for India?
We have planned a plant in Rajasthan that is currently under construction. We have a couple of models from Honda’s international line-up, which we may also consider for India in the near future.
B&E: Is launching of the hybrid a technology demonstrator?
Honda is a leader in technology and likes to make statements with technology once in a while... (laughs)
B&E: How will you market a relatively new
technology like hybrids to the Indian customer? How many hybrids have you imported initially?First of all we require the support of the media. Then, we have instructed all of our 80 dealerships to offer a test drive to any interested individual. We have imported about 130 units from Japan.
B&E: The automotive sector is on a downturn. Has that affected the company?
This is specific to the particular Indian market and we are trying our best to come out of the situation.
B&E: Will the 1.3l used in the new Civic hybrid also be used in the Jazz?
The 1.3l unit is too large for a small car as it does not qualify in the small car norms.
B&E: Will you manufacture the hybrids in India?
No, the cars will be manufactured in Japan and will attract a 110% duty. We cannot make the cars here because of technical issues. The government should however cooperate with us in this endeavour.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
