Friday, October 31, 2008

MODIFIED FOR YOUR PLEASURE

A lowdown on what you could do with your car for a few bucks more...

Ever since The Fast and the Furious and Dhoom (the movie it apparently inspired in Bollywood) spun their tires on the silver screen some 5-6 years ago and left some seriously impressionable kids (and more than a few adults) drooling at the sight of amazingly curvy, deliciously proportioned and meticulously modified cars, nothing has ever been the same. Oscar Wilde said, “Life imitates art far more than art imitates life.” Well, in this case it has been both in equal measure. The Fast and the Furious was inspired by the American culture (specifically Californian) of modifying cars, where enthusiasts and gear heads lovingly tuned and modified almost every nut and bolt of their cars, to get them to look and feel just right, just like a modern day Picasso. Transplanted to India by two blockbuster movies, the same culture took hold without the requisite base to support it. Meaning, that after seeing the movies, everybody wanted to modify their cars but didn’t have the faintest clue as to how to go about it resulting in a lot of copycats. “I hardly meet any car owner who has any knowledge about car modifications; they look at others and come to me saying that they want this look or that look. They pick up technical terms like turbochargers and free flow exhausts from the internet and ask me to install the component, without knowing what it does,” laments Piyush, owner of a car modification garage in Lajpat Nagar. Finding the problem widespread in our research, we at B&E magazine decided to give our readers a brief intro course on the do’s and don’ts of modifying cars and how to keep things in your specific budget while still managing to look cool.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
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