Bollywood superstar Shahrukh Khan discusses his IPL franchise in an exclusive with angshuman paul of B&E
He has ruled Bollywood for years together and now he is lending his phenomenal brand equity to cricket. In this exclusive with B&E, Shahrukh talks about his newfound passion for the game:
B&E: What role are you playing to generate the maximum ROI from IPL?
SRK: I did it out of passion and the passion and zeal
for cricket is still there, but yes, when I invested such a huge amount, I do expect a return. But that’s being taken care of by some other concern, I am focusing on the publicity and promotional activities as it’s required in a business of sports.
B&E: How do you plan to promote your IPL team?
SRK: I personally will be present in each and every match as when I have invested, I should know what’s happening. I am also having a contract with Tag Heuer to make special watches for all team players. We will also launch a promotional website.
B&E: What are your long term plans with respect to the business of sports?
SRK: Right now after IPL, I don’t have major money to invest. At this point, I am willing to do every possible thing for my team members (even taking water for them while they are playing) but I know that initially it won’t make a business for me and it will take me ten y ears to think of other businesses of sports.
B&E: What are your aspirations for your IPL team?
SRK: I dream that the kids and young generation of Kolkata (and of the entire country) will be fans of my team. That’s my dream as an entertainer and more importantly, my passion for sports and cricket. Let me remind you I have acquired the IPL franchise, not only from the business point of view, so my plans aren’t efficient corporate plans. I believe that to do future planning in business, you must be experienced & I don’t think like businessmen.
B&E: So you will not be adopting any conventional corporate strategies in order to generate revenues?
SRK: I have invested a big stake and as an investor I am concerned about every move of the team but as such, as I said, I don’t know the art of business. Even I don’t have huge funds which big business houses or other industrialists in the field of sports have. So at this time I do feel I won’t be able to survive in the business of sports. But yes, overall the business of sports is very interesting and profitable, both for businessmen and for our country too.
He has ruled Bollywood for years together and now he is lending his phenomenal brand equity to cricket. In this exclusive with B&E, Shahrukh talks about his newfound passion for the game:
B&E: What role are you playing to generate the maximum ROI from IPL?
SRK: I did it out of passion and the passion and zeal
for cricket is still there, but yes, when I invested such a huge amount, I do expect a return. But that’s being taken care of by some other concern, I am focusing on the publicity and promotional activities as it’s required in a business of sports.B&E: How do you plan to promote your IPL team?
SRK: I personally will be present in each and every match as when I have invested, I should know what’s happening. I am also having a contract with Tag Heuer to make special watches for all team players. We will also launch a promotional website.
B&E: What are your long term plans with respect to the business of sports?
SRK: Right now after IPL, I don’t have major money to invest. At this point, I am willing to do every possible thing for my team members (even taking water for them while they are playing) but I know that initially it won’t make a business for me and it will take me ten y ears to think of other businesses of sports.
B&E: What are your aspirations for your IPL team?
SRK: I dream that the kids and young generation of Kolkata (and of the entire country) will be fans of my team. That’s my dream as an entertainer and more importantly, my passion for sports and cricket. Let me remind you I have acquired the IPL franchise, not only from the business point of view, so my plans aren’t efficient corporate plans. I believe that to do future planning in business, you must be experienced & I don’t think like businessmen.
B&E: So you will not be adopting any conventional corporate strategies in order to generate revenues?
SRK: I have invested a big stake and as an investor I am concerned about every move of the team but as such, as I said, I don’t know the art of business. Even I don’t have huge funds which big business houses or other industrialists in the field of sports have. So at this time I do feel I won’t be able to survive in the business of sports. But yes, overall the business of sports is very interesting and profitable, both for businessmen and for our country too.
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