“A major part of merchandise, sourcing & supply have already being p
lanned by the designers and this year, the various new formats of retail that have come up are expecting a big turnover,” predicts Gibson G. Vedamani, CEO, Retailers Association of India. And as the festive season draws near, the behemoths of organised retail are in the lurch for footfalls, and are expected to fight tooth & nail with the unorganised players to grab the maximum advantage. Even some of the larger incumbents are on the offensive now, realising that their position is under threat. Pantaloon, for instance, has un unveiled some mega plans for the season. During the period from September to November, they will be rolling out 4 Pantaloon stores in 4 new cities and there will be various discount offers to beckon the consumers. Reasons Mayur Toshniwal, Head Operations (North Zone), Pantaloon Retail India Ltd., “During September- October, we have a growth in turnover by 35-40% and you have to be fully loaded with your merchandise, marketing schemes & other promotional activities.” Understanding quite well that the success mantra for marts & departmental stores lies in ‘emotional marketing’ and ‘window dressing’, the marketing teams from Chairman Kishore Biyani’s other ventures have also swung into action.
For Complete IIPM Article, Click on IIPM Article
lanned by the designers and this year, the various new formats of retail that have come up are expecting a big turnover,” predicts Gibson G. Vedamani, CEO, Retailers Association of India. And as the festive season draws near, the behemoths of organised retail are in the lurch for footfalls, and are expected to fight tooth & nail with the unorganised players to grab the maximum advantage. Even some of the larger incumbents are on the offensive now, realising that their position is under threat. Pantaloon, for instance, has un unveiled some mega plans for the season. During the period from September to November, they will be rolling out 4 Pantaloon stores in 4 new cities and there will be various discount offers to beckon the consumers. Reasons Mayur Toshniwal, Head Operations (North Zone), Pantaloon Retail India Ltd., “During September- October, we have a growth in turnover by 35-40% and you have to be fully loaded with your merchandise, marketing schemes & other promotional activities.” Understanding quite well that the success mantra for marts & departmental stores lies in ‘emotional marketing’ and ‘window dressing’, the marketing teams from Chairman Kishore Biyani’s other ventures have also swung into action.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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