In fact, it won’t be wrong to say that the figure may run in mil
lions. Little wonder that the developer’s fraternity is gearing up for the grand fiesta. Invariably, the upcoming festival season will spur demand for real estate, and to capitalise on the increased demand, the developers are not leaving any stone unturned. Such is the inferno of the festive season that many realtors are pushing back their launches/bookings/ deliveries to the gala season. On an average, the demand gets inflated by 10-20% across all segments – residential and commercial in the festival season. “Our experience says there is at least a 20% rise in demand,” comments Partho Kumar, Vice President, Alliance Nirman Limited. Realtors deploy different tactics (special discounts, relaxation in payment terms, value added products/services) to magnetise the prospective customers. Many builders are giving freebies, off ering free air-conditioning or interior facilities or even paying a few initial EMIs for their customers. Not only this, developers are using other innovative techniques as a bait to lure the customers.
lions. Little wonder that the developer’s fraternity is gearing up for the grand fiesta. Invariably, the upcoming festival season will spur demand for real estate, and to capitalise on the increased demand, the developers are not leaving any stone unturned. Such is the inferno of the festive season that many realtors are pushing back their launches/bookings/ deliveries to the gala season. On an average, the demand gets inflated by 10-20% across all segments – residential and commercial in the festival season. “Our experience says there is at least a 20% rise in demand,” comments Partho Kumar, Vice President, Alliance Nirman Limited. Realtors deploy different tactics (special discounts, relaxation in payment terms, value added products/services) to magnetise the prospective customers. Many builders are giving freebies, off ering free air-conditioning or interior facilities or even paying a few initial EMIs for their customers. Not only this, developers are using other innovative techniques as a bait to lure the customers. Source : IIPM Editorial, 2007
