Friday, February 15, 2008

Revelry is in vogue!!!

With festivities knocking on the door, textile titans are all set to entice the consumers
The wait is over. The celebrations have begun. And hackneyed this may sound, but the diktat: shop, shop, till you drop, has only become more pervasive over the years. So with anticipated breath, textile bigwigs are weaving massive game plans to drape the denizens of the country. Well-heeled buyers notwithstanding, textile titans this year are catering to all cadres of the society. Road-side markets, street shops and local apparel stores with their unbranded offerings are ready to compete fiercely with branded apparel makers. Global chic retailers, too, are hogging the limelight with their easy on the pocket offerings. Shopping during the festive season is an unforgettable experience. From discounts to sales, from freebies to incentives, players are launching an avalanche of schemes to garner a greater share of the consumer’s wallet. And why not, when industry experts, too, are betting high on this festive jamboree. The highly acclaimed KSA Technopak’s ‘PANIndia’ Survey 2006, brought out that thetextile sector (both dress material & apparel) generates an exorbitant 60% of its annual sales in September & October alone. Similar thoughts are echoed in the findings of Confederation of Indian Textile Industry (CITI), which states that over 50% of apparel sales happen from September to November.

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