The company’s marketing efforts have also caught the public eye through their brand ambassadors, be it Kajol and Ajay Devgan or Sourav Ganguly and Irfan Pathan. Speaking exclusively to 4Ps B&M, Abdul Khan, Vice- President & Head–Marketing, TTSL expressed confidence in his marketing efforts as, “When we launched this service quite sometime back, what we imbued upon this business was a sense of – what you see is what you get!” With its long term focus being consolidation of position as a premier service provider, the road ahead seems rough...So is it ready to take a call?
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Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
