Chlorophyll founded by Kiran Khalap and five others, The Shop set up by Freddy Birdy and Naved Akhtar (who left Mudra), Latitude23, started by Naresh Sharma and Nitin Adake and so on. “A Rs.20 crore agency can’t take on a Rs.20 billion gaint. There is a place for both,” says Easha Guha, CEO of Perfect 10. She goes on to say that her agency gives solutions to companies which are not large enough and don’t have that kind of money to afford an MNC.
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
