The chalof lenge is phenomenal though, since players like Bharti Airtel (23 circles), BSNL (23 circles) & Hutchison (13 circles) are ahead by miles. Even in terms of net additions during the past nine months, Idea (2.59 million) is miles behind Bharti (9 million), Hutch (7.83 million) and BSNL (6.39 million). Idea is creditably number 1 or number 2 in 6 of the 8 circles that it operates in. But the company must ensure it enters the right markets. While other operators are present in all four metros, Idea is present only in Delhi. Again, Idea is absent where both Airtel & Hutch are making merry in the fastest growing ‘C’ circles (growth of 5.76%). The fastest growing North-East & West Bengal regions (growing at 10.1% & 6.1%, respectively) are not even on the immediate expansion agenda of Idea. Only by making sustained investments in these high growth areas can Idea turn the tide in its favour.
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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
