'Go"ing Fida!

The ad hasn’t been a hit purely amidst the ad-frat – potential buyers are also flocking to showrooms! Mohan gushes, ince the day Ford Fiesta was launched, the company has been getting excellent response and regarding the reaction to the campaign, the showrooms were exactly like movie theatres on the first day of show. But, it’s not just about the campaign, but the car as well!” Be it the concept, Chote Sarkar’s suave appeal, the product, or a blend of the three, the writing is on the wall (and in bold!): Audiences are ‘Go’ing Fida!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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