'Go"ing Fida!

The ad hasn’t been a hit purely amidst the ad-frat – potential buyers are also flocking to showrooms! Mohan gushes, ince the day Ford Fiesta was launched, the company has been getting excellent response and regarding the reaction to the campaign, the showrooms were exactly like movie theatres on the first day of show. But, it’s not just about the campaign, but the car as well!” Be it the concept, Chote Sarkar’s suave appeal, the product, or a blend of the three, the writing is on the wall (and in bold!): Audiences are ‘Go’ing Fida!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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Scooters!

With a series of automatic scooters in the offing, beginning with the freshly-launched motoscooter, to be succeeded by a second vehicle which, in Sulajja’s reckoning, “will redefine the executive way of driving scooters with its Italian style and never-seen-before lighting system”, Kinetic’s future looks extremely exciting! Innovation is clearly the lifeblood at Kinetic today, and Sulajja reiterates her commitment to the cause, “In Kinetic there is a great legacy in terms of reputation, and now we are positioning Kinetic in a new light for the new India.”

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

SHOP TILL YOU DROP

When was the last time you sauntered across the road in front of your house to a Wal-Mart to buy a pair of sneakers? And then ambled a block away to a Target supermall to grab grocery for home? And then scampered a block further to the Macy’s superstore to buy a set of Chanel’s topline perfumes? Let me guess the answer... Never! But hey, this dreamy vision just might come true, right here in India, where a retail boom is sweeping across with astounding velocity. The retail industry has been estimated to be around Rs.90,000 crores – which, according to some, seems a very conservative estimate! India seems to represent the most compelling international investment opportunity. According to A.T. Kearney’s 2005 Global Retail Development Index (GRDI) India moved from the second place to the first, displacing Russia as the top hot spot for investing in retail.

In 2006 too, India retained its top spot in the index. If things go as planned, then organized retailing in India has the potential of creating over 2 million new (direct) jobs within the next six years. The market is surely bursting with growth potential, and retailers are queuing up to grab a portion of the retail pie. So while luxury retail chains like Louis Vuitton, Christian Dior & the new entrant Versace have gingerly placed their feet on Indian shores, vast numbers of others are waiting in the wings; in fact, the likes of Gucci, Armani, Jimmy Choo, Tumi Luggege are just starting to unfold their plans.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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Harnet Avenue With Enrico

Overworked with awe, as I settled with some steaming latte in a bustling café on Harnet Avenue with Enrico, we were joined by two bright looking lads sipping at some sweet-smelling coffee again, and there proceeded merry small talk until bottoms-up. Upon casual enquiry after parting ways, Enrico had me flustered when he revealed he didn’t know them! “That’s how it is here”, he shrugged. While some esteem even strangers, others have no qualms blowing apart their neighbours. Created by the same God, all of us, we’re told, but I wonder… “In fact, in Asmara there even stand symbols of Islam, Catholicism and orthodox Christianity within little distances of each other, that too for prominent landmarks. Religious harmony is something like divine consolation to us Eritreans. We hope to protect it.”

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Telecom Sector

The chalof lenge is phenomenal though, since players like Bharti Airtel (23 circles), BSNL (23 circles) & Hutchison (13 circles) are ahead by miles. Even in terms of net additions during the past nine months, Idea (2.59 million) is miles behind Bharti (9 million), Hutch (7.83 million) and BSNL (6.39 million). Idea is creditably number 1 or number 2 in 6 of the 8 circles that it operates in. But the company must ensure it enters the right markets. While other operators are present in all four metros, Idea is present only in Delhi. Again, Idea is absent where both Airtel & Hutch are making merry in the fastest growing ‘C’ circles (growth of 5.76%). The fastest growing North-East & West Bengal regions (growing at 10.1% & 6.1%, respectively) are not even on the immediate expansion agenda of Idea. Only by making sustained investments in these high growth areas can Idea turn the tide in its favour.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

India Definitely Means a Land of Opportunities

With a head count of 1.11 billion and a tele-density of just 13.54%, India definitely means a land of opportunities, but what should not be forgotten is that while tele-density of urban India is 36%, ailing rural India (consisting 74% of total population) enjoys a tele-density of mere 0.4%! And as Romal Shetty, an analyst with KPMG says, “Operators have to shift their focus to non-saturated rural areas, and increasing rural tele-density to just 4% by 2010 will involve investments of $6.5 billion annually!” And with CDMA being the more efficient technology for providing cellular services in wide expansive rural areas, Hutch’s expenditure on rural telephony and CDMA should have been on top of the strategic priority list, and not GSM! For once, Hutch is “missing the trees for the woods...”

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Pricess Skyrocket in Open Market

It’s again the same for wholesalers – medium and big – who have been trading their agri-produce after buying it from farmers and small wholesalers. And it is this group that has been suffering the most due to the entry of FIIs and other big stock market players in commodity trading. As mentioned before, not only is this group now demanding a ban on futures commodity markets, but are also pleading for warning to be given to various similarly stuck traders. A spice merchant from Delhi provides an incriminating insight, “Total produce of small cardamom in India is 12,000 tonne, valued at Rs.480 million. A big trader can corner 80-90% of the produce through commodity exchanges making the prices skyrocket in open market...” The spice man may not be too much off the mark.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy,

Initiative:- Prof. Arindam Chaudhuri

'Tis a whale song!

Whales, whether right or not, may soon be in murky waters. Following a debate on resumption of commercial whaling, around 25% of the countries on the International Whaling Commission supported resumption of industrial whaling. While the majority vote keeps these gentle giants afloat, the whales still could do with keeping their fingers…err…flippers crossed in the hope that their haunting melodies wouldn't be their swan song!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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