Showing posts with label Europe. Show all posts
Showing posts with label Europe. Show all posts

Saturday, June 01, 2013

Beyond Matryoshkas & Marshrutkas

With its fabulous museums, rich cultural life, breathtaking architecture and history in every nook and corner, Moscow, beyond doubt, will remain forever etched in your heart. By Saurabh Kumar Shahi

Sheer mention of the word Moscow evokes myriad of imagery among the Indians of all age group. For the people in their mid-50s and beyond, Moscow evokes the best of Soviet Union days. A mishmash of culture, literature, politics—both cladestine and otherwise—heritage and much more. For children, Matryoshka Dolls and Nikulin Circus evokes pleasant memories. But then, there is a sudden blackout. As USSR disintegrated in the early 90s and India started looking for greener pastures, the affect was seen widely. The flights between Indian cities and Moscow dwindled as their national carrier, Aeroflot, started making news for the wrong reasons. Lured by the post-Cold war Europe and further West, tourists started looking for more options. Amidst all these, Moscow started slipping from the radar. A decade or so later, it remained a shadow of its former self.

However, as it is said that one bounces back after hitting the rock bottom; the same stood true for Moscow as well. The over exposure of Western cities, the desire to explore what is near and the plain nostalgia has put Moscow back on the travel map. Meanwhile the city has added so much to its profile that a fresh look has become necessary.   

Basics first. If there is one carrier that has completely reinvented itself in the last few years, it is Aeroflot. Gone are the days of rickety planes, soggy food and torn carpets. Aeroflot now boasts of one of the youngest fleets of aircrafts in the world served by Boeing, Airbus and indigenous Antanov and Ilyushin. It has direct connections to almost all the big metropolises in India and has a sector leading luggage allowance.

Moscow, because of its sheer size and importance, is served by as many as four international airports. However, without exception, if you are not planning to take your private jet or sneak inside a commercial jet, you are most likely to use either Sheremetyevo or Domodedovo International Airports. The flights from India lands at the former, which is new and splendidly equipped.

AeroExpress serves the connection between airport and Belorussky Railway Terminal in the city centre that are half an hour apart. This is the cheapest and the easiest way to reach Moscow downtown. You can take taxi too but it is costly and will take much longer time amidst traffic snarls especially during peak hours.

Going around in Moscow is a breeze. The city boasts of one of the most efficient and widespread metro networks in the world. The lines are laid out in such a way that one can see the entire city without being away from the metro station anywhere. There are cards for multiple trips and transfers are free. Stations, as well as the city, have destinations and roads written in both Cyrillic as well as Roman scripts, and maps are readily available.

Muscovite are interesting people. While at the first look they might appear as reserved, the people are actually very forthcoming and any request for assistance of any kind is enthusiastically accepted. The younger lot is more expected to know English than the older people.

Moscow is a huge city and is widely spread with attractions dotted all over the map. Therefore sightseeing needs a bit of planning and commonsense. Unless you are stopping there for, say, at least a week, it is advisable to make a priority list of attractions so that you fully enjoy them by spending time which they demand. While there are many tour operators who have customized itinerary to help you out, the more daring ones can go independently relishing the city.

The first place to start is of course Red Square. Right in the heart of the city, Red Square is city's biggest and the most important city square. Known for stunning parades during (and after) Soviet Union days, the place attracts lots of tourists any time of the day. Apart from the square itself, the place also has the iconic St. Basil Cathedral at one of its corners towards the Moskva river.

Cathedral's stunning onion-shaped domes have become a sort of establishing shot for the city and one needs to spend some time to fully enjoy its architecture from both inside and outside.

Right in the middle of the square, overlooking the long brick walls of Kremlin is the mausoleum of Vladimir Lenin, where his body is preserved. A visit is a must for everyone enthusiasm in history or a lack of it notwithstanding. At the opposite end of the Cathedral is the State History Museum.  The museum has a treasure trove of centuries of artifacts that will steal your breath. You also has an option to have your photos clicked wearing a Czar or Cossack dress.

The Kremlin, the seat of Russian executive, is another must. Situated at a walking distance from the square, the place itself needs a full day to fully appreciate. Particularly interesting is the antique weapons and gems collection in the Armory. One also has an opportunity to visit several beautiful churches that dot the landscape. There are ballet shows to catch as well. One can also spend time by just sitting in one of its numerous gardens and witnessing the time fly by. Another place to spend some quality time is the nearby Old and New Arbat streets. There are numerous eateries and cafes where one can spend time.    
       
Moscow is the city of museums and galleries. While it is impossible to visit all of them, one can pick some of the most important ones such as Pushkin Museum and Park Pobedy. Pushkin Museum and its annexe is dedicated to western art and has arguably one of the world's best Impressionist and Post-Impressionist collections. Park Pobedy or Victory Park is dedicated to World War II and has impressive collection from the era. This museum also boasts of some of the world's best Diorama by some of the best masters in the craft.

If you want to relax and spend sometime with your loved ones, Gorky Park is Moscow's trendiest place to be. Dotted with cafes, open air theatres, cinema halls, theme rides and what not, the park is a must visit if you have children accompanying you. Bibliophiles on the other hand will give their right hand to visit Moscow State Library and take a look from inside. At the end, you wont be able to decide whether the impressive collection of books or the intimidating architecture that left you stunned.

Of the cathedrals, Christ the Savior Cathedral and Novodevichy Convent are the most important one. The former was detonated during the Communist era, but following the collapse of USSR, it was re-erected exactly on the old design. It is on the banks of Moskva river so one can see the panoramic view of Kremlin from here.

Novodevichy Convent on the other hand was tolerated even during Stalin years and hence survived. Taking a stroll inside the convent is heavily recommended, but even more recommended is the adjoining cemetery. Apart from the Kremlin necropolis, this is probably the most famous cemetery in the world if one considers the profile of those buried. From comedian Nikulin to author Gogol, from Chekhov to Ilyushin, from Nikita Khrushchev to Boris Yeltsin; the cemetery is full of people who were not only respected in Russia but all over the world.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
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Saturday, April 27, 2013

"I only bother about production volumes"

C. S, Verma, CMD, SAIL – India’s largest public sector steel company and the second-most profitable in the business in India Inc., refuses to believe that dampened economic sentiments are making life difficult for Indian steel businesses. For him, 10% is how the trajectory of growth appears for the industry. He might be right.

B&E: Besides being one of the highest profit-makers in India Inc., in recent years, the Rs. 503.5 billion topline-earning SAIL has worked on marketing its brand. How important is the brand to the company and its stakeholders?
Chandra Shekhar Verma (CSV):
Today, branding activity in the steel industry in India is on the rise. And from September 1, 2012, the government of India will introduce the mandatory BIF standard, which will make branding compulsory for industry players. As far as SAIL is concerned, today, roughly 20% of our sales come from products that are branded. So, in times to come, brands and the power of branding will hold great importance for all in the steel industry. At present, we have more than 3,000 dealers and 67 warehouses across the country, so we expect branding to hitherto impact positively the efforts of SAIL as far as strengthening its front and back-ends are concerned. Investments in branding will also give us a distinguishing upper-hand over competition that is rising each day.

B&E: You mentioned competition – can you elaborate?
CSV:
Today, government policy allows free import of steel from overseas – therefore it is a case of survival of the fittest. And this is again where I come back to the branding bit. We had to create brand equity in the minds of customers. Due to the marketing activities in recent past, I can say that SAIL has got a brand awareness that is unmatchable. Whenever customers or government officials talk about steel, they talk of SAIL. And the popularity of our slogan which goes as, “There’s a little bit of SAIL in everybody’s life”, proves the how SAIL has been able to position itself in a cluttered market where there are more than six to seven big players.

B&E: India’s steel consumption grew only by 5.5% in FY2011-12 to 70 million tonne due to lower demand from industries like auto, FMCG and construction. This figure shows lack of investment in industrial projects. There is all the talk about a slowdown in the steel industry – what is your take on how your company has performed vis-à-vis the industry during FY2011-12?
CSV:
I don’t agree that either the Indian economy or the steel sector is facing a slowdown. India is a demand centre as far as consumption of steel is concerned, and even last year, despite an increase in production, we had to import steel to fulfil just our domestic demand. And the fact that the government has planned a total investment of one trillion dollar during the 12th Five-Year plan period is definitely an encouragement for investors and participating companies in the steel industry. Moreover, to achieve 1% growth in GDP, there has to be a growth of 1-2 times in production of steel. To be realistic, yes, we are not completely insulated from the happenings in Europe and US – the slowdown and crises across various markets have impacted India, but the fear of slowdown only lives in the mindset of people in this country. Today, the installed capacity of steel in India is about 82 million tonne a year, which is going to rise to about 140 million tone by the end of the current Five-Year plan and then to more than 200 million tonne by FY2020-21. The reason for a slowdown in the sector in Europe and US is that they are oversaturated economies and the low 1-2% growth in their economies cannot drive forward demand of steel. But if you look at growth of the steel sector in India it has averaged 8-10% over the past few years. And this growth will continue.

B&E: So you claim that the previous financial year was not a challenging period for SAIL?
CSV:
Challenges were there. They still are. But the growth of more than 8% in demand and production of steel in India over the past few years, due to the India growth story, has been more than encouraging for us. There are challenges galore. More and more players are entering the industry today. The market is a free import market so if we are not cost competitive, there will be imports from China. Today, the total installed capacity of steel in the world is 1.8 billion tonne. Of this, 50% capacity is in China. And China is our next door neighbour. So, if we do not control costs and therefore prices, there will be free imports from China. So there are many more such challenges in the industry in India, but the opportunities outweigh the threats. And this is really not the case with other economies in Europe. India presents a growth opportunity for this industry.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles