Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the fortnight ending March 07, 2012.
Wrong movie, right message
Advertiser: EMDA Israeli Alzheimer Association
Ad Title: The wrong movie
Category: Ambient
4Ps B&M Take: There are very few advertisements which can draw attention to a social cause so effectively that viewers are forced to ask themselves questions about their own contributions to society. Lesser so in the case of movie hall advertisements, where the theatre audience in general considers advertisements (not movie trailers) simply a waste of time (as they are either repeats of television advertisements or are of poor viewing quality as ad agencies in general do not care to convert a television ad into a wide scree HD format). Riding on the tagline ‘The wrong movie,’ it was the Tel Aviv (Israel) based advertising agency, ACW Grey, which did the trick for EMDA Israeli Alzheimer Association, which wanted a normal human being to experience the feelings of confusion and disorientation experienced by over 100,000 plus Alzheimer patients in Israel. The campaign was simple, but very effective in putting across the idea to the TG. After an audience had taken their seats in a movie theatre anticipating to watch the movie that they had come to see, the movie that was started was a different one. Expectably, confusion quickly took over the auditorium and the people began to wonder if it was their own mistake for having sat in the wrong theater or if the cinema was to blame. While some startled people took the exit, the ones that stayed over kept wondering what was going on. However, after a short while, the agency revealed the plot – it was the International Alzheimer Awareness Week and they wanted to make people experience the issues faced by patients suffering from Alzheimer’s, a disease that is predicted to affect 1 in 85 people globally by 2050.
Wrong movie, right message
Advertiser: EMDA Israeli Alzheimer Association
Ad Title: The wrong movie
Category: Ambient
4Ps B&M Take: There are very few advertisements which can draw attention to a social cause so effectively that viewers are forced to ask themselves questions about their own contributions to society. Lesser so in the case of movie hall advertisements, where the theatre audience in general considers advertisements (not movie trailers) simply a waste of time (as they are either repeats of television advertisements or are of poor viewing quality as ad agencies in general do not care to convert a television ad into a wide scree HD format). Riding on the tagline ‘The wrong movie,’ it was the Tel Aviv (Israel) based advertising agency, ACW Grey, which did the trick for EMDA Israeli Alzheimer Association, which wanted a normal human being to experience the feelings of confusion and disorientation experienced by over 100,000 plus Alzheimer patients in Israel. The campaign was simple, but very effective in putting across the idea to the TG. After an audience had taken their seats in a movie theatre anticipating to watch the movie that they had come to see, the movie that was started was a different one. Expectably, confusion quickly took over the auditorium and the people began to wonder if it was their own mistake for having sat in the wrong theater or if the cinema was to blame. While some startled people took the exit, the ones that stayed over kept wondering what was going on. However, after a short while, the agency revealed the plot – it was the International Alzheimer Awareness Week and they wanted to make people experience the issues faced by patients suffering from Alzheimer’s, a disease that is predicted to affect 1 in 85 people globally by 2050.
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
