Looking to bust that stress or simply want to try out something refreshing, sign up for a Pilates routine, or take refuge in a spa and rejuvenate yourself with the experience
Soul SPA
After weekend getaways, shopping sprees and a drink at their favourite lounge, the upper middle class is increasingly catching up to spas. With the increase in disposable income and exposure to the western culture, spas are not only emerging as the fastest growing interests of the neo rich, but as a major lifestyle trend too. Traditionally, a rich-man’s interest is now no longer restricted to the privileged few. Many companies, like Amatrra and VLCC are cashing in on this trend and have opened up spas at strategic locations in various cities. In fact, these companies have not only come up with a new concept of day spas, but places like A+ MediSpa (from the house of Amatrra) is where Ayurvedic massage therapy, advanced medical skin care and aesthetic surgery are blended together seamlessly. Says Anita Kalsy Bhartiya, Brand Manager, A+MediSpa, “We combine modern medicine with ancient Ayurveda to give you clinical, meaningful results in an unhurried, peaceful spa environment.” With numerous spas sprouting in the country, people have many options to choose from. While some look for a trip to their nearby spa for rejuvenation and a nice oil massage, forgetting their hectic daily schedules for a few hours, there are others who not only come for rejuvenation but also for getting a good Ayurvedic treatment. VLCC and others are offering courses in different treatments, keeping in mind the growing spa culture. There’s also no dearth of couples signing up to make the most of a spa while enjoying each other’s company, free from the monotonous daily chores of life.
Soul SPA
After weekend getaways, shopping sprees and a drink at their favourite lounge, the upper middle class is increasingly catching up to spas. With the increase in disposable income and exposure to the western culture, spas are not only emerging as the fastest growing interests of the neo rich, but as a major lifestyle trend too. Traditionally, a rich-man’s interest is now no longer restricted to the privileged few. Many companies, like Amatrra and VLCC are cashing in on this trend and have opened up spas at strategic locations in various cities. In fact, these companies have not only come up with a new concept of day spas, but places like A+ MediSpa (from the house of Amatrra) is where Ayurvedic massage therapy, advanced medical skin care and aesthetic surgery are blended together seamlessly. Says Anita Kalsy Bhartiya, Brand Manager, A+MediSpa, “We combine modern medicine with ancient Ayurveda to give you clinical, meaningful results in an unhurried, peaceful spa environment.” With numerous spas sprouting in the country, people have many options to choose from. While some look for a trip to their nearby spa for rejuvenation and a nice oil massage, forgetting their hectic daily schedules for a few hours, there are others who not only come for rejuvenation but also for getting a good Ayurvedic treatment. VLCC and others are offering courses in different treatments, keeping in mind the growing spa culture. There’s also no dearth of couples signing up to make the most of a spa while enjoying each other’s company, free from the monotonous daily chores of life.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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