Sarah’s effect; news is followed
The focus of the entire world shifts to arguably the greatest show on earth- the US presidential election. Depressingly, while a survey conducted last December on viewership of election campaign in the US showed only 25% of respondents below the age of 30 watching political news regularly, the figure in the age group of 30 to 49 years was 39%. But now, in the US, the pleasant surprise is that there is a significant jump in news ‘followership’, where surveys have shown 43% are following the news now compared to 36% in the last presidential election. Another survey by New York Times indicates that more than two third of the population is showing ‘some interest’ for the election. The American youths are interested in politics like never before, where 65% of them are glued to their TV sets compared to 36% in the last election. The survey also signifies an interesting side of the story, where there is more viewership among Democrat supporters than Republican ones. Amusingly, though the Canadian Federal elections are also around the corner, there is more interest in Canada for US elections than for their own. It was also found that 15% of Canada’s population would want to vote in the US election than have the right to vote in their own country.
The focus of the entire world shifts to arguably the greatest show on earth- the US presidential election. Depressingly, while a survey conducted last December on viewership of election campaign in the US showed only 25% of respondents below the age of 30 watching political news regularly, the figure in the age group of 30 to 49 years was 39%. But now, in the US, the pleasant surprise is that there is a significant jump in news ‘followership’, where surveys have shown 43% are following the news now compared to 36% in the last presidential election. Another survey by New York Times indicates that more than two third of the population is showing ‘some interest’ for the election. The American youths are interested in politics like never before, where 65% of them are glued to their TV sets compared to 36% in the last election. The survey also signifies an interesting side of the story, where there is more viewership among Democrat supporters than Republican ones. Amusingly, though the Canadian Federal elections are also around the corner, there is more interest in Canada for US elections than for their own. It was also found that 15% of Canada’s population would want to vote in the US election than have the right to vote in their own country.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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