Globally, McCann Erickson is over a 100 years old; but in India, the agency is just a teenager. Even in this 
seemingly short life cycle, McCann India has broken traditional barriers with its knack for creating ads that ‘bond’ emotionally with the masses. It may not be up there in terms of billings yet, but with the now-legendary ad-man, Prasoon Joshi at its helm, McCann has certainly carved its own magical space in ad land. What makes Brand McCann special? And what does its bossman bring to the table. monojit lahiri of 4Ps B&M persuades Exec. Chairman, Prasoon Joshi to lay it on the line…
McCann has given him name, fame and the ability to play his own game. He’s been with the agency for more than five years now and the stint has been a dream come true for Prasoon Joshi. A self-proclaimed “Hindi poet from Lucknow”, Joshi has transcended from his beginnings as a low-profile Hindi copy guy in O&M to one of India’s most distinguished ad gurus, with McCann. When he decided to shift, Prasoon felt McCann offered him a super chance to showcase and leverage all that he learnt at Ogilvy. It provided him, at age 32, a huge canvas with ‘freedom’ written all over it. It represented challenge and opportunity all the way. “Reason enough to be seduced!” affirms Joshi.
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Source : IIPM Editorial, 2008
seemingly short life cycle, McCann India has broken traditional barriers with its knack for creating ads that ‘bond’ emotionally with the masses. It may not be up there in terms of billings yet, but with the now-legendary ad-man, Prasoon Joshi at its helm, McCann has certainly carved its own magical space in ad land. What makes Brand McCann special? And what does its bossman bring to the table. monojit lahiri of 4Ps B&M persuades Exec. Chairman, Prasoon Joshi to lay it on the line…McCann has given him name, fame and the ability to play his own game. He’s been with the agency for more than five years now and the stint has been a dream come true for Prasoon Joshi. A self-proclaimed “Hindi poet from Lucknow”, Joshi has transcended from his beginnings as a low-profile Hindi copy guy in O&M to one of India’s most distinguished ad gurus, with McCann. When he decided to shift, Prasoon felt McCann offered him a super chance to showcase and leverage all that he learnt at Ogilvy. It provided him, at age 32, a huge canvas with ‘freedom’ written all over it. It represented challenge and opportunity all the way. “Reason enough to be seduced!” affirms Joshi.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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