When businesses finally realize they can’t win on price, they try to differentiate their products. Companies, we’re told, should adopt the following: Design cool products like Apple and Bang & Olufsen. Continually innovate like Gillette and 3M. Offer a unique product mix, like Sharper Image. Brand a community like Harley-Davidson & Red Bull. Sell experiences, as Four Seasons, Nordstrom & Starbucks do.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
More IIPM-News:-
IIPM RANKED AHEAD OF FIVE OF THE IIMS
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
More IIPM-News:-
IIPM RANKED AHEAD OF FIVE OF THE IIMS
