Britain’s high street department store chain, House of Fraser is planning to undergo a facelift in a bid to modernize its image. The store plans to drop its iconic prancing-stag logo which dates back to 1909. Investment firm Baugur, which bought the chain early this year for $668.29 million wants to add some excitement to the store’s image. This move is to reinvent the House of Fraser brand as a “house of fashion, fragrance, footwear & fun”. House of Fraser, which has 66 stores in its chain, reported an 8.8% increase in sales in the second quarter of 2006, as a result of acquiring the businesses of Jenners & James Beattie in 2005.
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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
Monday, December 11, 2006
STAG FACES A CHOP AT HOUSE OF FRASER
